Disrupting the Adtech Game with Mark Douglas

Disruption Now

MNTN (pronounced Mountain) built the first-of-its-kind, self-serve software for buying connected TV that puts performance first. The MNTN platform makes it easy for brands to buy connected TV ads across the top 150 streaming networks like Discovery+, ESPN, CNN, Hulu, PlutoTV and more. Intuitive Self-Service Platform: MNTN’s platform makes it easy to buy, manage, optimize and measure your CTV campaigns. Simply select your target, input your KPI goals, upload your creative and watch our AI-driven automated technology deliver unprecedented results in real time. Premium Inventory: MNTN gives brands access to premium inventory across the top 150 streaming networks like Discovery+, CNN, ESPN, Hulu, PlutoTV and more. Every ad is non-skippable and delivered exclusively on the TV. MNTN acquired Maximum Effort Marketing (Ryan Reynold’s creative marketing agency) in June 2021. MNTN is ad tech’s fastest-growing performance TV platform, and Maximum Effort, is one of the rising stars of the creative world. MNTN believes that the meteoric rise of Connected TV presents a once-in-a-generation opportunity to bring media and creative closer together. The demand for easy-to-use tech and superb, fast-turn creative is certain to climb thanks to an increase in inventory and advertisers new to TV – many of whom can’t afford upfronts. Independently, MNTN and Maximum Effort Marketing have embraced and excelled because of their commitment to simplicity and speed. Together, the opportunities are endless. MNTN’s proprietary technology delivers unprecedented return-on-ad-spend (ROAS) for performance marketers and is bringing scores of new advertisers to television, with over 60% of our clients never having run a TV ad before. MNTN launched Creative-as-a-Subscription model (CaaS) in December 2021 - a simpler way for brands to unite the creative development and media buying process together. MNTN’s self-service platform has transformed connected TV advertising by making it as simple and accessible as paid search and social – empowering marketers to launch and measure campaigns that focus on driving performance. With the introduction of CaaS, MNTN is removing traditional barriers to TV creative, giving marketers easy access to produce great TV creative without investing in anything but their media goals. MNTN acquired QuickFrame, a leading original video creation platform in January 2022. Now branded QuickFrame by MNTN, the company has a network of thousands of creators, streamlining the process of producing video ads for over 1,000 clients across 20 verticals. MNTN announced that it raised $119 million in Series D financing in February 2022. Created some of the most talked about ads of the year: Steve-O's Hot Sauce Ad About Mark Douglas, President & CEO: Mark oversees the direction of MNTN with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.