DigitalituM Podcast Episode 18 - Martin Lääts - Evocon - Production Visualization and OEE with Evocon

DigitalituM Podcast - At the Intersection of Manufacturing and Digital Transformation

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🎙️ DigitalituM Podcast – Episode 18
Guest: Martin Lääts, Co-Founder & Head of Product at Evocon

Topic: Making OEE Simple – Scalable Production Monitoring with Evocon

Markus Rimmele talks with Martin Lääts, Co-Founder and Head of Product at Evocon, about how manufacturers can improve performance using one of the most practical KPIs in production: OEE (Overall Equipment Effectiveness).

📈 What You'll Learn in This Episode

• How Evocon simplifies production monitoring for any size manufacturer
• Why plug-and-play OEE tracking helps move from gut-feeling to data-driven decisions
• The key difference between Evocon and traditional MES systems
• Real-world use cases from industries like food & beverage, chemicals, construction, and even guitar manufacturing
• The power of simplicity, user adoption, and cloud-first design in manufacturing software

🛠️ About Evocon
Headquartered in Tallinn, Estonia—one of the world's most digitalized societies—Evocon offers a standardized, hardware-inclusive OEE platform purpose-built to be up and running in minutes, not months. With its plug-and-play IoT edge device, simple sensors, and powerful cloud-based dashboards, Evocon helps manufacturers visualize, analyze, and optimize machine utilization across lines, shifts, or factories.

📊 Why It Matters
As Martin shares, one of the most significant barriers to digital transformation on the shop floor isn't complexity — it's usability. Evocon delivers a modern tool that operators want to use. Intuitive and fast to deploy, it removes excuses and empowers frontline workers and managers alike to understand and act on machine performance.

🔍 Use Cases Highlighted in This Episode

• Yara International: Global rollout across 128 lines for unified loss tracking and worldwide visibility
• Food Processing in Greece: Retrofitting sensors onto legacy machinery to monitor uptime
• Guitar Manufacturing in the U.S.: Switching filter replacements from scheduled intervals to actual machine hours saved up to $8M
• Tile Production: Gas consumption monitoring revealed leaks that cost €2,000/hour

🌐 Evocon vs MES Systems
While MES platforms often require large budgets, complex integrations, and long timelines, Evocon thrives as a low-cost, fast-start solution. Ideal for small to mid-sized manufacturers — or large enterprises seeking to digitize their shop floor without waiting on massive IT projects — Evocon bridges the gap between Excel-based processes and full-scale automation.

🤖 What About AI?
Martin discusses how Evocon actively researches AI-enhanced analytics but focuses on delivering accurate, validated value. He emphasizes that while AI can assist with data interpretation, humans must stay at the center of decision-making, especially when data quality or context is questioned.

💬 Final Thoughts
If you're still running production with clipboards, whiteboards, or Excel, Evocon offers a no-excuses way to modernize. With a free trial, minimal setup, and real-time insights, it's a perfect first step on your digital transformation journey.

📍 Try the platform risk-free at evocon.c

Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators.
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