Taylor Swift through the PR Eye

Digital Public Relations

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محتوای ارائه شده توسط Digital PR Podcast. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Digital PR Podcast یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Peak Travel

1
You Can Visit All Seven Continents. But Should You? 26:46

21 روز پیش26:46

پخش در آینده

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پسندیدن

دوست داشته شد

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

حدود یک سال پیش 14:55

MP3•خانه قسمت

Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift’s past PR conflicts. We hope you enjoy it! Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/ DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.

97 قسمت

#Podcasting Education #Digital PR #Social Media

Taylor Swift through the PR Eye

Digital Public Relations

20 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

97 قسمت

#Podcasting Education #Digital PR #Social Media

همه قسمت ها

1
Influencer Marketing - The Influence Effect 12:44

15 روز پیش12:44

12:44

This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience. Length: 12 minutes, 44 seconds 0:24 - Introduction 0:37 - A Brief History of Influencer Marketing 1:35 - The Power of Influencers 2:34 - Types of Influencer Collaborations 4:30 - Brand Impact 5:18 - The Ethics 6:20 - Influencers’ Careers Behind the Scenes 7:06 - Micro vs. Macro Influencers 7:59 - Platforms 10:15 - The Future of Brand-Influencer Collabs 11:31 - Q&A 11:56 - Outro…

1
Crisis Mode: PR in a Canceled World 11:02

21 روز پیش11:02

11:02

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow. Length: 10 minutes, 56 seconds 0:34 Intro 1:34 The comeback of Nick Gunn and the beginning of cancel culture 2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered 3:16 Strategies PR pros use in crisis management 3:50 Nike's Decision on taking a stance 4:16 Importance of Transparency 4:37 Social Media's role in Cancel Culture 5:44 Ethics in Cancel Culture and PR 6:22 Brand Reputation vs. Moral Responsibility 8:22 Influencers and Cancel Culture 9:00 Can you come back from being cancelled? 10:15 Outro…

1
PRaise Kier: Severance Digital Public Relations 31:27

23 روز پیش31:27

31:27

The work is mysterious and important in PR… In this episode of the Digital PR podcast, hosts Sydney Pike and Parker Gorman talk about the hit Apple TV show Severance and the role digital public relations plays in both the plot and the real life promotional content. We also share our thoughts on Lumon's public relations and corporate messaging. Additionally, we discussed the company's questionable ethics and our hopes for future promotional content for season 3. In this episode 00:56 *Spoiler Warning* 01:09 Initial Show Thoughts 2:24 PR in the Show 10:50 Corporate Messaging 17:10 Lumon's Ethics 18:00 Real Life PR Events 22:18 Severance Tiktok 24:33 Lumon LinkedIn 25:56 Severance Podcast 27:24 Season 3 PR 29:01 Final Thoughts Resources https://www.tiktok.com/t/ZT2nuW3oS/ https://www.tiktok.com/t/ZT2nu7RBt/ https://www.linkedin.com/showcase/lumon-industries/about/ https://podcasts.apple.com/us/podcast/the-severance-podcast-with-ben-stiller-adam-scott/id1788381175…

1
Fast Food Social Media Strategies 13:06

29 روز پیش13:06

13:06

In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies. 00:30: Intro 01:07: Wendy’s strategies 03:51: Burger King strategies 04:42: How a Burger King tweet went wrong 06:05: Our thoughts on the Burger King tweet 07:58: Chipotle strategies 09:53: McDonald’s strategies 10:40: The ‘Grimace’ campaign and our thoughts 11:58: Outro References: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/ #DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds…

1
Music in PR Podcast 15:52

۵ weeks پیش15:52

15:52

How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage. In this episode: 0:47: The Power of Storytelling 3:31: Social Media and Fan Engagement 6:49: Music Industry Crisis Management 11:06: The Role of Press Coverage and Media Relations 13:03: Brand Partnerships and Music Marketing 14:48: Outro References: https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/ https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revival https://www.urbanrebelpr.com/digital-pr-for-music/ #DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan…

1
Duolingo and the Death of Duo 15:17

۶ weeks پیش15:17

15:17

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.…

1
Wicked Movie Promotions Review 14:56

21 weeks پیش14:56

14:56

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode! Timestamps: 0:44 Wicked and Starbucks collaboration 4:05 r.e.m beauty and Wicked collaboration 6:23 Target and Wicked collaboration 9:15 Forever 21 and Wicked collaboration 11:26 Spotify and Wicked collaboration 12:29 Our thoughts on the collaborations 13:28 Our key takeaways 13:54 Our final thoughts #Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPR Sources: -https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== -https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk -https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1 -https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750 -https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/…

1
Environmental Impacts of AI 13:55

22 weeks پیش13:55

13:55

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet. 0:19 What is AI? 0:45 How do we use AI? 2:01 What do we think about the use of AI? 3:10 Research on the environmental impacts of AI 8:40 Where do we go from here? Resources: https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/ https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts…

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