PR in the Video Game Industry

Digital Public Relations

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.