EP # 178 - Social Media Simplified: Effective Growth Strategies for Service Based Businesses

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Welcome to Episode 178 of the Diamond Effect Podcast!
In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively.

Key Takeaways:

• Mindset Shift: As a CEO, you're in control of your social media strategy. Avoid getting overwhelmed by external pressures and focus on what works for you.
  
• Five Best Practices:
  1. Consistency Over Perfection: Start small with a manageable posting schedule and build from there.
     
  2. Play to Your Strengths: Choose content types that align with your strengths, whether it's video, static posts, or something else.
     
  3. Have a Strategy: Develop a comprehensive social media plan that includes personal branding, marketing, and sales content.
     
  4. Engage with Your Audience: Respond to comments and messages promptly to build relationships with your followers.
     
  5. Enjoy the Process: Avoid overthinking and have fun with your social media efforts.
• Content Strategy Formula: Learn the 20/40/40 rule for balancing brand storytelling, marketing, and sales content on your platforms.
  
• Sales Content Importance: Ensure your social media includes sales content to convert followers into clients by demonstrating how your services solve their problems.

Don't miss out. Tune in to the episode right now.

If you're struggling with your social media in any way, Maggie offers personalized coaching to help you create an impactful presence aligned with your brand and achieve your business goals. Schedule a free consultation with Maggie here - https://calendly.com/maggie-s2l/discovery-call.