#041: How to Build a Personal Brand and Raise Your Profile: Interview with PR Expert Fiona Dwyer

Confidence Within

Welcome to this empowering episode where we’re joined by Fiona Dwyer, an accomplished journalist, TV presenter, and PR coach with over 30 years of experience. Fiona has dedicated her career to telling stories—first as a journalist, and now as a mentor helping business owners and professionals elevate their brands to premium levels.

In this episode, Fiona shares her incredible journey from the newsroom to entrepreneurship and how her deep understanding of media gives her clients an edge in building authority and visibility. Together, we explore:

• Fiona’s story: From a child captivated by the news to becoming a trusted PR mentor.
• PR demystified: What public relations really is and why it’s a powerful tool for visibility and credibility.
• The confidence conundrum: How to overcome imposter syndrome and step into the spotlight with confidence.
• PR for everyone: Why PR isn’t just for entrepreneurs—it’s crucial for professionals looking to advance in their careers too.
• Crafting your story: How to determine if your story is media-worthy and ways to tailor it for different audiences.

Fiona also drops invaluable tips on connecting with journalists, crafting the perfect pitch, and positioning yourself as the go-to expert in your field.

If you’ve ever wondered how to amplify your voice and make an impact in the media, this episode is for you.

⭐ LET’S CONNECT! ⭐

Get my FREE GUIDE “5 Proven Steps You Can Take to Boost Your Public Speaking Confidence Right Now”: https://www.byvictorial.com/5steps

Book a STRATEGY CALL WITH ME to learn how I help high-level professionals, executives, and entrepreneurs boldly advance their career or business by obliterating public speaking anxiety from within and showing up with genuine confidence, authority, and influence: https://www.byvictorial.com/strategy-session

Website: https://www.byvictorial.com/

LinkedIn: https://www.linkedin.com/in/victoria-lioznyansky/

Get in touch with Fiona Dwyer:

Website: https://fionadwyer.com/

LinkedIn: https://www.linkedin.com/in/fionadwyerprmedia/

Instagram & Facebook: @FionaDwyerMedia

Twitter/X: @FionaDwyerPR

4-step authority blueprint https://fionadwyer.com/authority-blueprint-download Book a FREE strategy call with Fiona: https://fionadwyer.com/gameplan