The Stained Glass of Your Church

Branding Beyond Sunday by ProFaith Branding Academy

In this episode of Branding Beyond Sunday, JD Beacon discusses about the importance of photography and social media in representing your church's digital presence today. He draws a comparison between social media platforms and stained glass windows, emphasizing on how these platforms can serve as the modern representation of your church. Beacon advises on the optimization and geotagging of photos to effectively reach the intended audience and to be recognized by Google. Viewers process visuals much faster than text, hence the photos uploaded must reflect the authenticity and welcoming spirit of your church. Furthermore, the strategic posting of these images on various social platforms like Facebook, Instagram, and TikTok is essential. Lastly, Beacon encourages to conduct an audit of your digital presence to ensure it aligns with the church experience you wish to portray.

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