Topic clusters, hub pages and quarterly plans, Oh My!

Blogging with Lesli Peterson

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Topic Clusters: The Heart of Your Content Universe

• Defining Topic Clusters: Learn how to carve out your niche by defining topic clusters that align with your blog’s theme.
• Understanding Article Hierarchy: We’ll discuss the importance of knowing the hierarchy of your articles and how it contributes to your blog’s structure.

Hub Pages: A Game-Changer in Blog Navigation

• The Power of Hub Pages: We’ll explore why hub pages are more effective than traditional category or tag pages and how they can enhance your blog’s navigation.
• Hub Page Examples: Get inspired with examples of hub pages, including destination guides and activity-focused hubs like skiing or hiking.

Tailoring Content to Your Audience

• Filling Content Gaps: Identify how to spot and fill gaps within your topic clusters with fresh, relevant content.
• Persona-Based Writing: Understand the importance of creating personas and how to use them to tailor your content to specific audience segments.

Goal Setting for Success

• Setting Monthly and Quarterly Goals: Find out why setting goals is essential for long-term planning and how it can keep your blog’s growth on track.

Boosting Productivity

• The “Five by Five Method”: Learn a new time management technique to stay productive while at your desk.
• Lead Magnet Master Kit: Discover the free Lead Magnet Master Kit available on leslipeterson.com, designed to help you define your blog personas.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.

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