Identify the needs and problems of your audience BEFORE designing a product

Blogging with Lesli Peterson

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It's time for Part 1 of Stage 6... and Stage 6 is all about PRODUCTS!
Crafting Products that Resonate with Your Audience

Welcome back to our Blogging Mastery Series! In today’s episode, we’re delving into the art of crafting products that truly resonate with your audience. Here’s what you’ll learn from this insightful session:

• Understanding Your Audience: We emphasize the crucial first step in product development: understanding the needs and issues of the personas that frequent your blog. We’ll discuss why knowing your audience is foundational to creating successful products.
• Problem-Solving Products: Discover how to reverse-engineer the product development process by starting with your audience’s problems. Learn how this approach can inspire a range of solutions, from digital downloads to consulting services.
• Product Ideas Inspired by Your Audience: We’ll explore various product forms, such as books, courses, memberships, and consulting services, and how they can be tailored to address the specific challenges faced by your audience.
• Free Tool to Identify Audience Personas: We’ll introduce you to the lead magnet master kit available at leslipeterson.com. Learn how this free resource can help you identify the types of people who will benefit the most from your site and how to create products that meet their needs.
• Actionable Tips and Strategies: As always, we’ll provide actionable tips and strategies to help you apply what you’ve learned in this episode to your own blogging journey.

Remember, this stage is all about reaching the peak of your blogging potential by creating products that not only sell but also make a meaningful impact on your audience’s lives.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.

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