Search Intent: 3 things to review next time you do keyword research

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Understanding search intent will allow you to make vast improvements in getting your content ranked.
I'm not talking about the 4 labels that the SEOs and keyword tools always touch on (informational, navigational, commercial and transactional)
Those are great, but the real masters go a step beyond that.
1. Use Chatgpt to help you understand EXACTLY what the important concepts are for the specific term you are writing about.
2. Use those concepts to build your outline - put them at the top, right away. (Don't use Chatgpt to build your outline. It's too verbose and can't help with experience.)
3. Review the competition.
- Are they answering those important questions Chatgpt shared?
- Do they get right to the point?
- Are they demonstrating their experience?
- What charts, infographics, etc are they using in their post?
Google is a-changing, folks. FAST.
Understanding intention can help you continue to rank. It might take you outside your comfort zone.... but that's where the treasure lies.

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