144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

Beyond Better with Stacy Ennis

As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

• How she left corporate to pursue being a full-time creator
• BTS on what it’s really like to create content all day (hint: it’s not what you think)
• How to build an engaged, loyal following on multiple platforms
• Why first-gen money advice should be different
• What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
• The highs and lows of her book-writing process
• The journey we went on together (this was my favorite part—I teared up!)

Get to know Giovanna:

• TikTok @thefirstgenmentor
• Instagram @gigithefirstgenmentor
• Website
• Cultura and Cash: Lessons from the First Gen Mentor for Managing Finances and Cultural Expectations

Follow me on:

• Instagram @stacyennis
• Facebook @stacyenniscreative
• LinkedIn
• Youtube @stacyennisauthor

To submit a question, email [e-mail] or visit www.stacyennis.com/contact and fill out the form on the page.