Bobbi X Jackie Burns Brisman, VP Consumer Engagement & Content, L’Oreal USA Professional Products Division

Beauty School Bobbi

In this conversation, Jackie Burns Brisman shares her journey in the beauty industry, highlighting the evolution of digital media and its impact on content creation. She emphasizes the importance of personal branding for stylists and the role of professional education in shaping careers. The discussion also touches on navigating career paths in beauty and the future of digital media, encouraging listeners to embrace their unique journeys and passions.

Takeaways

• Jackie started her career in beauty as an intern at magazines.
• She fell in love with digital content while working as a beauty editor.
• Hair.com serves as a platform for consumers to discover professional hair care.
• Content creation is essential for stylists to build their brand.
• Stylists should embrace social media to market themselves effectively.
• Professional education is crucial for advancing in the beauty industry.
• Digital media is constantly evolving, offering new opportunities.
• Authenticity is key in personal branding for beauty professionals.
• The beauty industry offers diverse career paths beyond traditional roles.
• Passion for the industry drives success and fulfillment in careers.

Chapters

00:00 Introduction to the Beauty Industry Journey

02:52 The Evolution of Digital Media in Beauty

05:57 The Role of Content Creation in Beauty

09:04 Building Your Brand as a Stylist

11:50 The Importance of Professional Education

15:08 Navigating Career Paths in Beauty

18:09 The Future of Digital Media in Beauty

21:08 Conclusion and Call to Action