Authenticity in Action: Valerie Tyson's Journey in Sports Marketing and Empowering Women in Business

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Episode Summary:

In this episode, Valerie Tyson, head of strategy for the Unrivaled Group, shares her inspiring journey in sports marketing and her passion for championing women in business. Valerie discusses the importance of authenticity and staying true to oneself, emphasizing the need for women to support and uplift each other. She recounts her transition from working for a large agency to founding her own marketing agency, detailing the challenges she faced as an entrepreneur. Valerie highlights the significance of being the best teammate, putting in extra effort, and building a personal board of directors for guidance and support.

Valerie also reflects on the fear that held her back and the crucial need for resources and support for women in business, especially during crises like the COVID-19 pandemic. She shares the power of gratitude and maintaining a neutral mindset to attract positive opportunities. Valerie encourages business owners to set their own bar for tolerance and not be afraid to let go of clients or employees who are not a good fit.

Takeaways:

• Authenticity and staying true to oneself are key to achieving success in business.
• Women need to support and uplift each other to overcome challenges in male-dominated industries.
• Entrepreneurs have the responsibility to care for employees and make impactful decisions.
• Extra effort and being the best teammate can lead to success.
• Build a personal board of directors for guidance and support.
• Seek help and resources, especially during crises.
• Practice gratitude and maintain a neutral mindset to attract positive opportunities.
• Set your own bar for tolerance and let go of clients or employees who are not a good fit.

Sound Bites:

• "It's not a moment, it's a movement and the time is now."
• "If the baby's ugly, the baby's ugly. Let's talk about what parts aren't working and let's fix it."
• "I'm not for everybody."
• "Every woman should build a personal board of directors."
• "There's nothing harder in the world than starting something from nothing."
• "If I had had those resources earlier in my entrepreneur life, I think I could have provided a steadier place for myself and for everyone involved."

Valerie Tyson founded the marketing agency Strategic Playground in 2018, which became Unrivaled Group in 2021. As a proven brand strategy expert, she has worked with Fortune 1000 companies, sports leagues, teams, professional athletes, and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Before starting her own agency, she held leadership roles at IMG, BRANDTHINK, and Tocquigny. Now, she leads strategy and sports at the female-led, software-driven Unrivaled Group.
LinkedIn: https://www.linkedin.com/company/unrivaledgroup/

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