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Software developers, platform engineers, and sysadmin/operators listen to the biweekly Ambassador podcasts in order to learn how to build cloud platforms and create an effective developer experience (DevEx) for deploying container-based applications to Kubernetes. We also discuss best practices for releasing functionality via continuous delivery pipelines, and we investigate the latest developer tooling, API gateway technology (e.g Envoy), and service mesh implementations. We interview pract ...
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Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
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Coding Life

Coding Life Podcast

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You may have noticed the 100 Days of code podcast name changed to Coding Life. Why? We notice each story was consistently producing a value that could be applied to coding and life. We couldn't be more excited to have you listening. On Coding Life you will get a unique view on how developers manage through their own coding life journey.
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In this conversation, Rotem Levi, a Cloud Security Architect, discusses the importance of proactive cloud security. He emphasizes the need for a balance between cost optimization and security, as well as the significance of good security practices in reducing cloud spend. Rotem also highlights the importance of having order in infrastructure and th…
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We’re pleased to share that the "Livin’ on the Edge" podcast is back for Season 4 after our summer hiatus! With it, we have one new host, Jacob Caddy, and myself (Kay James) will also return as a fellow host. This season, we’re still going to be highlighting all the best Kubernetes practices, but we’re also going to be diving deeper into the world …
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On the latest Livin’ on the Edge podcast (and my last episode for Season 3), I interviewed Vasil Kaftandzhiev, a fellow Product Manager at Grafana. We explored the importance of observability in IT systems, particularly in the context of cloud infrastructure and Kubernetes management. Observability is the constant monitoring of the system and of bu…
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On the latest Livin on the Edge Episode, Kay James sat down with Women in APIs and APIsFirst, Claire Barrett to discuss the following: - the Women in APIs program with apidays- Trends and strategies in the API space- Tackling common challenges that women face in the industryFor more, visit getambassador.io/podcasts.…
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Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling. Want to hear more of Kyle'…
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Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb. Send us an email and let us know what you think of the idea! foundersjou…
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In our latest Livin’ on the Edge podcast, I chatted with Erik Wilde, well known OpenAPI Initiative ambassador and Principal Consultant at INNOQ, as well as the host of the popular YouTube channel, “Getting APIs to Work.” After both of us attended APIDays New York a few weeks ago, we realized that platform engineering continues to be the talk of the…
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Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleus, has attracted investment from Peter Thiel's Founders Fund and Alexis Ohanian's 776, and he shares how he has employed relentlessness to build his company after dropping out of the University of Pen…
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Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has invested in a billion-dollar business every year for the last 20 years, including Doordash, YouTube, and Lyft. Previously, he held senior leadership roles at Paypal, LinkedIn, and Square. We chat about …
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In our latest Livin’ On the Edge podcast episode, I interviewed Keith Casey, senior product manager at Pangea and one of the co-authors of API Developer Weekly. Pangea offers security services in a single platform of API-based security services that can be stacked onto an existing tech stack. We explored authentication and authorization as crucial …
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Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entrepreneurship as a vehicle for personal and professional growth, and we talk about the tools and tactics he's found valuable including, Zone of Genius, five levels of motivation, and context versus cont…
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Episode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam is an expert at reverse engineering business ideas, and we speak about the tools and frameworks he uses to find and vet the best businesses using examples from Sam's life. Sam's List: samslist.co Send us an em…
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Episode 131: On this episode, I discuss the future of Founder’s Journal and why I think it will be the best entrepreneurship show, full stop. Thanks as always for being on this journey with me and can’t wait for what’s next. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entr…
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Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, finding my co-founder, and our biggest lessons. Send us an email and let us know what you think of the idea…
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Episode 129: On today’s episode I discuss my decision to step down as CEO of Morning Brew. I chat about going from a Chapter 1 to a Chapter 2 CEO, the emotional journey after stepping down, and climbing out of the trough of sorrows. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startu…
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Join us for a special bonus mini episode with host Kay James and VP of appCD/ Kubecrash Co-Founder, Danielle Cook, as we dive into what you can expect ahead of Kubecrash Spring 2024. The theme is Platform Engineering: Building the Ultimate Internal Developer Platform. Kay got the inside scoop with Danielle on what to look out for and some can't mis…
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Episode 128: On today’s episode of Founder’s Journal, I talk through the sale of Morning Brew. I chat about how the opportunity came about, why we said no to previous potential deals, why I thought selling the business was the right decision, and if I have any regrets reflecting on the decision today. Send us an email and let us know what you think…
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Jonathan Rau, VP/Distinguished Engineer at Query, explains the process of normalizing security data and the challenges of working with different security tools and APIs. He also simplifies the concept of security data into three categories: structured, semi-structured, and unstructured. Finally, he discusses benefits of unifying security data, and …
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In our latest episode we chatted with consultant Matthew Reinbold about the future of the API industry, how to stay sharp in this current economic climate, and the state of developer relations. For more, visit getambassador.io/podcasts. Resources: - matthewreinbold.com - netapinotes.com - APIFutures https://matthewreinbold.github.io/APIFutures- Mat…
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Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen t…
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Daniel Spangenberg, Staff Cloud Security Engineer at Lyft, is building an internal cloud security posture management (CSPM) service. Daniel has developed a mental model that looks at cloud security in three components: The past. Data about your current cloud inventory, e.g. your EC2 instances and S3 buckets, to idenfity and remediate misconfigurati…
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Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit. Send us an email and let us know what you think of the idea! foundersjournal@morningb…
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Episode 125: In today’s episode I chat about being in a content creation slump, making an impact as an entrepreneur, and why you never know if it is the right time to go all in on your business. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s J…
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Mirco Kater, Information Security Officer at Gitpod, has taken a few startups from 0 to 1 when it comes to compliance and information security. Mirco has developed a five-step framework: Connect Assess Define Implement Measure For start-ups, security and compliance programs provide access to markets. Mirco highlights the need for collaboration and …
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Episode 124: Today we’re throwing it back with a true journal style episode. I talk about the joys of finding product market fit, being a default-trusting founder, and understanding extrinsic vs. intrinsic drivers. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur L…
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Episode 123: On this episode, I share a recent blog post by my friend and former colleague, Tyler Denk. Tyler is the co-founder & CEO of beehiiv, a high-growth email newsletter platform. This post outlines Tyler’s philosophy on building a team and culture that allows your company to ship features at lightning speed. His insights are valuable not ju…
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API Federation encompasses a collection of design principles, tools, and infrastructure that enable the exposure of services and event streams within a specific bounded context as a cohesive and standardized API for external customers. API Federation allows individual services within the bounded context to evolve and adapt without imposing addition…
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Episode 122: Lulu Meservey is the former Chief Communications Officer of Activision Blizzard and Substack. This episode, I read her recent manifesto, which details the importance of founders crafting their narrative, learning how to communicate, and going direct to their audiences via social media. Original essay: https://www.rostra.co/ Send us an …
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Episode 121: Writer, Columbia Business School grad, and college athlete Jack Raines' essay, "The Opportunity Cost of Everything," forces readers to ask themselves the only question that really matters: If I was nearing the end of my life, would I be happy with how I am currently spending my time? It is a question that any human being must ask thems…
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Pramod Gosavi is a former VMWare corporate development executive turned venture investor at 11.2 Capital. Pramod and Lars talk about the current state of cybersecurity and the hurdles for Chief Information Security Officers (CISOs) across the four main areas of cybersecurity: network, endpoint, cloud, and identity security. Pramod makes the case fo…
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Episode 120: Andrew Wilkinson is the co-founder and CEO of Tiny, a publicly traded holding company trying to be Berkshire Hathaway but for internet companies. In 2007, Andrew started a Canada-based design agency called MetaLab, which grew to $40-50 million in revenue & $20 million in profit. After trying and failing to launch other businesses, Andr…
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Episode 119: LTV, or lifetime value, has become the gold standard for startups, specifically how they measure the effectiveness of their various marketing channels. LTV does have merit, and it is a helpful proxy to prioritize marketing and understand the economics of each customer you acquire, but if relied on entirely, it can be misleading at best…
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Episode 118: Million Dollar Weekend, by Noah Kagan, the founder & CEO of AppSumo, walks you through the step-by-step process for building a 7-figure business in 48 hours. I know it sounds too good to be true, and no, you’re not going to make $1 million in 2 days, but after reading the book, I can promise you that you will have a repeatable process …
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CloudQuery is a high-performance open-source ELT framework built for developers. CloudQuery extracts data from cloud APIs and loads it into databases, data lakes, or streaming platforms for further analysis. With raw infrastructure data, CloudQuery users are building solutions for security, cost, and governance use cases by writing SQL queries. Que…
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Episode 117: Just under 13 years ago, Marc Andreessen proclaimed that software would transform every industry. He couldn’t have been more right; software did eat the world. 7 of the 10 largest companies in the world today are technology or software businesses, and Andreessen Horowitz, the investment firm Marc founded in 2009, grew to become the lar…
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Episode 116: I found one of the best resources on hiring by one of the most well-respected founders and early-stage investors, Elad Gil. In this episode, I'll be reading highlights from the Hiring chapter of Elad’s startup book, High Growth Handbook, and cover job descriptions, interview questions, candidate scoring, work projects, building a diver…
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Episode 115: Today’s essay breaks down one of the best business strategy books I’ve ever read. Startup founder Abi Tunggal breaks down 7 Powers by Hamilton Helmer, which is a book about the seven proven business strategies that lead to sustained competitive advantage for companies. By the end of this episode, you’ll understand each of these strateg…
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Episode 114: Yesterday, Snowflake announced that its CEO, Frank Slootman, was retiring. Slootman, former CEO of Data Domain and ServiceNow, is such a successful and well-respected CEO that Snowflake's stock was down 24.5% or $17 billion. In honor of Slootman’s amazing leadership, defined by high standards and high intensity, I’m reading an article …
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Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my o…
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Explore the crucial role of the inner dev loop and quantitative metrics to enhance developer productivity and build a sustainable engineering culture with Guru Kamat, Co-Founder of Neurelo.With over 20 years of experience, Guru has seen it all. From scaling small startup teams to being an integral part of leading technology companies such as Palo A…
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Episode 112: Today’s read was recommended by my buddy Sam Parr & it was written by Jason Cohen, a serial entrepreneur who has built 4 businesses, resulting in 2 exits and 2 unicorns. The essay is called Rich vs. King in the Real World & it explores Jason’s decision to sell his business, the unexpected criticism he received from friends & colleagues…
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Episode 111: In today's episode, I talk about transitioning from early-stage founder to late-stage CEO. I read the essay, The second job of a startup CEO by Ali Rowghan, Managing Director at Y Combinator, the former COO of Twitter, and CFO of Disney. Ali breaks down the three distinct jobs of a startup CEO and how to go from being a stage 1 doer-in…
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Episode 110: On today’s episode, I am going to break down 17 startup principles by Sam Altman, the CEO of OpenAI & former President of YCombinator. The essay is called What I Wish Someone Had Told Me & as I read the piece I found myself nodding from beginning to end. Sam managed to bottle up so many thoughts & experiences that I’ve had as an entrep…
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Episode 109: On today’s episode, I am going to break down & analyze an essay by one of my good friends & the super popular internet writer, David Perell. David is a prolific content creator, the founder of the super popular writing school Write of Passage, and the host of the writing podcast, How I Write. The essay I’ll be sharing is called Imitate…
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Episode 108: For today’s episode, I read and analyze startup founder Paras Chopra’s essay on market size from his online book Mental Models for Startup Founders. Chopra’s essay suggests that entrepreneurs should want to define their market as narrowly as possible. Original essay: https://invertedpassion.com/define-your-market-as-narrowly-as-possibl…
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As they say, the one thing in life you can count on is change. Our latest guest on Livin' On the Edge podcasts is Krishna Modi, a Cloud Engineer at Cisco. The discussion covered a range of topics, including Krishna's professional journey, Cisco’s evolution, Identity and Access Management (IAM), trends in API gateways, and the rise of platform engin…
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Episode 107: Today, I break down one of my favorite issues of one of my favorite newsletters, No Mercy No Malice, which explores why some entrepreneurs are considered visionaries and others are called frauds. Original Essay: https://www.profgalloway.com/tell-me-a-story/ Send us an email and let us know what you think of the idea! foundersjournal@mo…
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Episode 106: On today’s episode, I read and breakdown Speed as a Habit by David Girouard, CEO of Upstart and former President of Google Enterprise Apps. This essay was originally posted on First Round Review, one of my favorite startup blogs, and it talks about the importance of speed in decision making and execution when building a business. Origi…
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Episode 105: For today’s episode, I read and break down The Great Online Game by Packy McCormick. This essay provides a completely new way of looking at the internet economy, and how you can structure your career and life in a manner that embraces curiosity, experimentation, and collaboration. Original essay: https://www.notboring.co/p/the-great-on…
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