Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts …

Chris BachOver the past ten years, Chris Bach has been at the forefront of the transformation of web development.Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system).He also founded …

Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify,…

Fran AlexanderThere is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice.Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's wor…

There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this …

Mike GiffordWhere web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford.Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services.Through his practice, Mike ensures that the content systems they…

Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice, Mike ensures that the content systems they deliver a…

Michele Ann JenkinsThrough her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage.This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems.We talked abo…

Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems. https://ellessmedia.com/csi/mi…

Ilse Jonker and Joyce van AaltenModern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work.Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen year…

Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work. Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen years. Ilse focuses on content stra…

Vinish GargVinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense."Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individua…

Vinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense." Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individual crafts, …

The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfied and di…

Preston SoThe CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences.While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfi…

David ConnisA crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them.David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design challenges.He teaches a course on systems thinking for content…

A crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them. David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design challenges. He teaches a course on systems thinking for content designers…

Timi Stoop-AlcalaWhen the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about.At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its importance.Her knowledge-focused, human-centere…

When the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about. At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its importance. Her knowledge-focused, human-centered approach has …

Hilary MarshOrganizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions.Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent alw…

Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent always is to g…

Cruce SaundersContent is a precious business asset and should be treated as such in enterprise accounting.Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense.He still …

Content is a precious business asset and should be treated as such in enterprise accounting records. Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense. He still sees…

Twenty years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels. Michael Priestley was uniquely positioned to lead the effort to create the corporate standard that became DITA, the Darwin Information Typing Architecture. http…

Michael PriestleyTwenty-four years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels.Michael Priestley was uniquely positioned to guide the team that created the technical approach to the corporate standard that would ultima…

As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication. While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among them the inacc…

Rafaela EllensburgServing personalized content about thousands of products to millions of people requires a sophisticated content operation.At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.In the …

Serving personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale. In the process, she als…

Pavel Samsonov is a UX designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awar…

Pavel SamsonovPavel Samsonov is a UX product designer with a deep appreciation of content.His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons.Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate a…

Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focuse…

Jeffrey MacIntyreScalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the…

Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But that's just the tip of the iceberg when it comes to …