بهترین پادکست های Nik Sharma (2024)

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Enormocast 294: Simon Carter – Climbing Through the Lens 1:37:06

21h ago1:37:06

1:37:06

On Episode 294 of the Enormocast, I connect to Katoomba, NSW in Australia- the heart of the Blue Mountains, to chat with photographer Simon Carter. Simon has been in the game as long as anyone currently active, and after four decades of producing some of the most iconic images in climbing, he’s published a retrospective: … Continue reading "Enormoc…

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#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle 34:56

6d ago34:56

34:56

Ariana Farahani is the founder and CEO of Plant Press, a fast-growing functional beverage brand offering a healthier alternative to traditional energy drinks. In this episode of DTC Pod, Ariana shares her journey of developing Plant Press from a homemade recipe to a nationally distributed product. She discusses the importance of gathering consumer …

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S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More 44:54

7d ago44:54

44:54

Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best …

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#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns 38:07

13d ago38:07

38:07

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-gr…

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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie) 56:03

14d ago56:03

56:03

How do you discover something magical in the DTC space? For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer…

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S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond 33:08

20d ago33:08

33:08

It’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should …

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Enormocast 293: Jim Ewing – The Quality of Life 1:49:10

20d ago1:49:10

1:49:10

On Episode 293 of the Enormocast, I connect with paraclimber Jim Ewing. Jim grew up climbing in the storied days of 1980s North Conway in New Hampshire. In his formative climbing years, Ewing rubbed elbows with the likes of Randy Radcliff, Alison Osius, and Hugh Herr. He didn’t know it while eeking out a dirtbag … Continue reading "Enormocast 293: …

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#341 - Amazon DSP Advertising: What Every Brand Needs to Know 31:19

27d ago31:19

31:19

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands. In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its f…

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S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus) 44:10

28d ago44:10

44:10

What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size…

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Enormocast 292: Hamish McArthur and Holly Toothill – Showing Up 1:27:31

1M ago1:27:31

1:27:31

On Episode 292 of the Enormocast, I sit down in a hotel in Squamish (Sḵwx̱wú7mesh) during the Arc’teryx Academy with Olympian Hamish McArthur and British competition climber Holly Toothill. I arrived in Squamish with Hamish booked and asked Holly to join at the last minute as a friend, teammate, and observer of Hamish’s performance in … Continue re…

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#340 - AI Meets Skincare: Unicorn Beauty Powerhouse Dermalogica’s Formula for Global Success 37:47

1M ago37:47

37:47

Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever. In this episode of DTC Pod, A…

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S9 E8: Top 40 Tactical Tips with Nik 46:37

1M ago46:37

46:37

Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik…

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#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage 36:19

1M ago36:19

36:19

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this…

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S9 E7: What You Might Be Getting Wrong as a DTC Founder 45:39

1M ago45:39

45:39

What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? T…

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#338 - Growth Strategies from Co-founder of Unicorn Ro 50:37

2M ago50:37

50:37

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …

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S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker 30:43

2M ago30:43

30:43

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-base…

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#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier 34:05

2M ago34:05

34:05

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…

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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe) 47:41

2M ago47:41

47:41

What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NO…

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#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power 34:23

2M ago34:23

34:23

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…

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S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More 46:22

2M ago46:22

46:22

What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should you…

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Enormocast 290: Hayden Jamieson -Through the Valley of Darkness 1:26:56

2M ago1:26:56

1:26:56

On Episode 290 of the Enormocast, I sit down in a cool, dark hotel room on a bright and HOT day in Lander, WY with bigwall climber, Hayden Jamieson. Hayden and I both slumped into our chairs after escaping the 100 degree day outside and tried to gather ourselves for the interview, and that’s when … Continue reading "Enormocast 290: Hayden Jamieson …

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#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success 35:11

2M ago35:11

35:11

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee. In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significan…

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S9 E3: Tactical Fourplay: How to Hit 100K 50:57

2M ago50:57

50:57

Ready for a masterclass in DTC tactics? Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the m…

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#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth 37:29

3M ago37:29

37:29

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her jour…

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S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President) 46:09

3M ago46:09

46:09

Cookware doesn’t have to be boring. And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least …

1
#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier 38:17

3M ago38:17

38:17

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…

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Enormocast 289: Smith Curry – A Climber Boy Can Survive 1:33:13

3M ago1:33:13

1:33:13

On Episode 289 of the Enormocast, I connect to Nashville, TN to talk to climber and musician Smith Curry. Smith is one of the busiest session players in Music City on dobro and pedal steel. He also happens to be a veteran climber with big walls, first ascents, and alpine gnar under his harness-belt. Smith … Continue reading "Enormocast 289: Smith C…

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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair) 1:01:31

3M ago1:01:31

1:01:31

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC su…

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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions 55:30

3M ago55:30

55:30

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…

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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann 30:10

3M ago30:10

30:10

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…

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Enormocast 288: Don McGrath – The Vertical Mind Returns 1:05:58

3M ago1:05:58

1:05:58

On Episode 288 of the Enormocast, I reunite with Don McGrath, the author of the book Vertical Mind. Don appeared nearly a decade ago on the podcast, and his book on the mindset of climbing has never left the conversion. Don has spent the last 10 years learning even more about overcoming the hurdles our … Continue reading "Enormocast 288: Don McGrat…

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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews 38:35

3M ago38:35

38:35

You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute ne…

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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens 38:53

3M ago38:53

38:53

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…

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S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil) 1:04:24

4M ago1:04:24

1:04:24

Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into t…

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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders 50:26

4M ago50:26

50:26

David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…

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S8 E10: Nik Grills OpenStore About Their Secrets to Success 49:16

4M ago49:16

49:16

You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different…

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Enormocast 287: Mo Beck – A Certain Version of Fine 1:29:41

4M ago1:29:41

1:29:41

On Episode 287 of the Enormocast, I connect with Paraclimbing champion, Mo Beck. Mo was born with one hand, and her parents were determined to make sure she was ready for challenges of life like any other kid. When Mo ran into a camp counselor that told her that she didn’t HAVE TO climb if … Continue reading "Enormocast 287: Mo Beck – A Certain Ver…

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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth 39:24

4M ago39:24

39:24

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…

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S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why 45:53

4M ago45:53

45:53

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. Wha…

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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles 51:12

4M ago51:12

51:12

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…

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S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target 38:21

4M ago38:21

38:21

Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-a…

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Enormocast 286: Didier Berthod – Facing the World (Part 1) 1:27:48

4M ago1:27:48

1:27:48

On Episode 287 of the Enormocast, I connect through to America’s hat with Swiss crack-master, Didier Berthod. You might have heard about Didier from his recent send of Cobra Crack. The media mentions Didier disappearing from climbing for 10 years, returning to slay the Cobra, yada, yada, but that Didier’s completion of the Cobra has … Continue read…

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Enormocast Tweener: Didier Berthod – Facing the World (Part 2) 55:38

4M ago55:38

55:38

In the early 2000s, Didier Berthod was the best crack climber in the world, then he dropped out of climbing and essentially disappeared from the world. When we left Didier Berthod in Facing the World Part 1, he had emerged from monastic life, contacted the daughter he had never seen, and returned to climbing. In … Continue reading "Enormocast Tween…

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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again) 42:51

4M ago42:51

42:51

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel tu…

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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter 36:52

4M ago36:52

36:52

Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…

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#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship 55:42

5M ago55:42

55:42

Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…

1
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies 33:18

5M ago33:18

33:18

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to …

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From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand 49:18

5M ago49:18

49:18

Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…

1
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels 44:19

5M ago44:19

44:19

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand …

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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine 49:52

5M ago49:52

49:52

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…

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