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Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing…
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Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mind…
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268 - From Burnout to Breakthrough of How Tracey Morris Doubled Her Spa’s Revenue in Just One Year
27:58
In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took…
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Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…
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In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…
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What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…
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Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…
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Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…
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Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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Rebroadcast - How To Scale From 0 → 12 Therapists In 3 Years (Or Less) | Emily Woodside of Purity Day Spa
30:07
Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …
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257 - Unveiling the Wellness Architect: How BodyLogic Transforms Rural Wellness ft. Matthew E. Smith
33:27
In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…
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In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…
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In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …
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Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…
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Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…
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Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…
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Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…
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In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager. Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles. From navigating challenges to embracing grow…
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Welcome back to the Scaling Wellness podcast! In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be. We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business for…
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Welcome back to the Scaling Wellness Podcast! In part 2 of our conversation with Meagan Ford, the visionary owner of Integrated Massage and Wellness, we delve into her journey of transitioning from the treatment room to focusing on managing her massage therapy business. We will explore the pivotal moment when Meagan's revenue nearly doubled from th…
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247 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 2 of 2)
20:48
In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experi…
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In this episode, we explore the magical world of Wand and Willow Day Spa with its founder, Wendy Piedad. From leaving a career in criminal justice to becoming a passionate massage therapist and aesthetician, Wendy shares her journey of following her heart and opening a spa inspired by her love for Harry Potter and all things magical. She takes us t…
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Are you a massage practitioner-owner feeling overwhelmed by the demands of running your business? Despite your hard work and success in attracting clients and generating revenue, do you find yourself trapped in a cycle of endless tasks and administrative duties that leave you feeling burnt out? It's time to shift towards creating a massage business…
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244 - Uncovering Meagan Ford's Path to Success in the Wellness Industry with Integrated Massage
38:25
Welcome to the Scaling Wellness Podcast where we delve into the stories and experiences of inspiring individuals. In this episode, we sit down with Meagan Ford, owner of Integrated Massage and Wellness in Dover, New Hampshire, to explore her journey in the wellness industry. Join us as we rewind to 2023 and explore Meagan's journey before she becam…
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243 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 1 of 2)
13:22
In this episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experiences and ch…
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242 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 2 of 2)
15:50
As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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241 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 1 of 2)
13:56
As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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240 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 2 of 2)
18:53
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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239 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 1 of 2)
13:55
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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238 - Team Management Strategies for Spa Owners: Lessons from the Best in the Business (Part 2 of 2)
12:56
In this part 2 episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped wit…
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237 - Team Management Strategies for Spa Owners: Lessons from the Best in the Business (Part 1 of 2)
14:48
In this episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped with pract…
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Building a successful massage/spa business requires more than just skilled hands and a tranquil environment. It necessitates finding the right people and cultivating a team culture that reflects your values and enhances the overall client experience. By carefully selecting your team members and fostering a supportive and harmonious work environment…
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235 - Expert Insight: How Successful Spa Owners Choose Their First Hire for Unparalleled Excellence
11:54
As your esteemed massage/spa business continues to thrive and flourish in the ever-growing market, the importance of carefully selecting the perfect first hire cannot be overstated. This decision holds the key to shaping the future success and reputation of your establishment. With the right first hire, you can confidently journey towards achieving…
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234 - Building a Wellness Empire: Transforming Your Massage/Spa Business into Multiple Locations
20:00
Are you a massage or spa owner looking to expand your business to multiple locations? Congratulations on taking this exciting step towards growth and success! Going from one business location to two requires careful planning and execution, but with the right strategies in place, it can be a smooth and rewarding transition. In this episode, we will …
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Making the transition from working solo to managing a team is a crucial shift that demands a change in mindset. By embracing this change, you open the doors to greater opportunities for growth and success. With a team by your side, you can tackle more significant challenges and achieve more significant results. So, if you're ready to take your care…
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As a massage and business owner, mastering interpersonal skills is crucial for your success. Building strong relationships with clients, employees, and colleagues can significantly impact your reputation and ultimately drive business growth. By effectively navigating interpersonal dynamics, you can enhance customer satisfaction, foster employee loy…
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Unlocking the right money mindset is essential for anyone aspiring to become a successful massage or spa owner. Developing a positive relationship with money can help you make informed financial decisions and set your business up for long-term success. By embracing abundance and adopting effective money management strategies, you can create a thriv…
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As a massage and spa owner, it is crucial to prioritize the health and well-being of both your clients and your staff. By setting clear boundaries and implementing strict health protocols, you can create a safe and relaxing environment for everyone. Not only does this ensure the safety of all individuals involved, but it also enhances the reputatio…
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In today's competitive business landscape, creating a thriving workplace is essential for success. However, it's easy for spa business owners to inadvertently make mistakes that can hinder growth and productivity. By avoiding these common pitfalls, you can foster a positive work environment that not only attracts top talent but also encourages coll…
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While building and growing their massage businesses, every owner is bound to make mistakes. It's a natural part of the entrepreneurial journey and provides valuable lessons for future success. With our carefully curated compilation episode, you'll get insights into the common hiring mistakes that even successful spa owners make. With this knowledge…
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227 - Expanding with Wellness: A Chiropractor's Plan for Downtown Success | Dr. Kimberly Thor-Adams
31:00
Dr. Kimberly Thor-Adams is a highly accomplished Chiropractor and pioneering business owner located on the River Point in Downtown Norfolk. With her team of experts, Dr. Kim offers a wide range of services like chiropractic adjustments, spinal decompression therapy, massage therapy, and lactation services to help all her patients achieve optimum we…
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Rebroadcast - Grow Your Massage Business Beyond Yourself with Rachel Beider of Press Modern Massage
56:55
In this incredible rebroadcast episode, we take a trip back in time to 2020 and get to hear from the amazing Rachel Beider. Rachel Beider is an incredible entrepreneur from Brooklyn, NY. She is a massage therapist, CEO of a multi-location company, author, and business consultant. She has personal experience with scoliosis and was inspired to become…
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Welcome back to another episode of the Scaling Wellness Podcast! Today’s episode is going to be a little different. As I know you’re busy people, and we publish so much content, there’s a chance you haven’t had a chance to listen to it all - or decide which episodes will be a best fit for you. So, my team and I have carefully selected segments from…
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225 - No Fit, No Work: Setting Boundaries for Your Overall Well-being | Ravit Michener of Elements of Touch Wellness Spa
46:09
Ravit Micheneris the owner of both Elements of Touch Wellness Spa and Estes River Retreat. Their space combines two businesses, a private house setting on the river near downtown and an upstairs vacation rental in a bustling mountain town in Colorado. This small mountain town has a population of about 7,500 people, and it receives around 4 million …
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“When selling time, once that time passes, you’ll never get to sell it again.” “ You can’t put a price on people talking about you.“ In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice on getting Groupon c…
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Sharon Hwang serves as the CEO of The Wellness Center in Denver, Colorado. It is a nine-facility treatment room with 30+ practitioners & administrators providing massage, therapy, chiropractic care, acupuncture, and naturopathic medicine services. Sharon is a Colorado native, born in Littleton. She pursued her undergraduate degree in Urban Planning…
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