High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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477 - Muscle Gains or Marketing Gimmick? The Truth Behind the Colorado Experiment
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What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business ow…
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Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing bu…
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What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the grou…
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474 - A Profile on OneUp Fitness with Matt Mombourquette: Tracking Client Progress with Biomarkers, Driving Leads with Agencies, and Finding Great Trainers
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Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episo…
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473 - How To Retain Clients For Life with Luke Carlson
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Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable busine…
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472 - Staffing for Success: Optimal Hiring and Onboarding Practices in Fitness with Katie Santos - Part 2
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How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR l…
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471 - Luke Carlson on Personal Training Note-Taking Tips, High Ticket Offers, Issues with the Hormozi Approach, and Fascinating Fitness Business Trends
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How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex…
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470 - Finding the Perfect HIT Business Client Management Software with Connie Holen
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Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other …
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469 - Staffing for Success: Optimal Hiring Practices in Fitness with Katie Santos - Part 1
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What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…
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What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …
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467 - Product Manager to Personal Trainer: The Safe Strength HIT Business Blueprint with James Brown
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How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …
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466 - The Metronome Advantage: Transforming Client Workouts with Rhythmic Precision with Al Coleman - Part 1
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1:06:39
What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …
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465 - Accelerate Your Fitness Profits: 4 Steps to Client Growth with Pete Cerqua - Real-Time Q&A
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Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…
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464 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 2
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Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…
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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…
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462 - Squeezing Seconds: Pete Cerqua's High-Efficiency Tactics for Fitness Pros
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How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients a…
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461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer
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Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In t…
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460 - Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business
59:40
How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — …
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459 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1
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How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, a…
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458 - Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson
30:10
Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid…
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457 - Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua
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What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terribl…
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456 - Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers
1:45:00
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Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the aut…
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455 - Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis
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What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and expe…
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What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered …
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453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)
1:26:03
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Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working wi…
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452 - Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs
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What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and s…
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451 - Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2
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Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget? Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future mach…
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450 - Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?
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Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money? Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Inten…
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449 - Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler
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How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into? Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. We cat…
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448 - Bill DeSimone's Fitness Philosophy Q&A: Mastering Biomechanics for Safe and Effective Exercise - Part 2
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What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)? Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities. Bill is an ACE-certified …
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Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving? Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom. We dive into how you can m…
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446 - Your Imagine Strength Questions Answered: An In-Depth Discussion with Jeff Turner - Part 1
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If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with I…
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Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth? Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years. Pete has decades …
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Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orth…
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443 - Cracking the Code: How Pete Cerqua Doubled His Personal Training Sessions with This One Key Change
45:00
What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these? Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons t…
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442 - Building Simply Strong with Ed Collins: Empowering Seniors through Fitness
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What’s it like to build a thriving strength studio that makes a meaningful difference in your older clients’ lives and a powerful impact on your family? Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can t…
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441 - Bill DeSimone's Fitness Philosophy Q&A: Integrating Strength and Steady State for Superior Health - Part 1
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How can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle? Bill DeSimone returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities …
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If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio? Pete Cerqua returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST. In this episode, …
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What’s the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode’s guest is Logan Herlihy, a senior exercise physiologist and general manager at Discover Strength, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes …
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438 - The HIT Business Reboot: Personal Branding Essentials with Pete Cerqua
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What are some of the biggest mistakes that are holding you back from really growing your fitness business? Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in med…
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So you have a website for your strength studio, but do you really know how well (or how poorly) it’s working to drive potential clients to your fitness business? In this episode, web design expert and fitness website specialist Connie Holden joins us to talk about what you can do now to check your website for issues and make sure it’s not costing y…
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436 - Training and Transformation with Borge Fagerli — Mastering Fatigue Management in Strength Training, Debunking Resistance Training Myths, Tackling Muscle Gain Stagnation with HIT, Journeying into ...
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How can you help your strength training clients break through plateaus and maximize muscle gain throughout life? Trainer of Champions Borge Fagerli returns to the podcast to talk about advanced strength training techniques and strategies to help you build muscle more effectively for the long term, why and how you should manage fatigue for better ga…
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435 - A Masterclass with Dr. Jurgen Giessing — Exploring the Science of HIT Vs High-Volume Training, Debunking Muscle Building Myths, Cardio's Role in HIT, and Aging's Impact on Muscle Recovery
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Why do some scientific studies say that HIT is better than High-Volume Training, and why do others say the opposite? How can you make sense of this information for yourself and your strength training clients? Dr. Jürgen Giessing has authored best-selling books on High-Intensity Training and is an esteemed researcher and professor of sports science …
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434 - Redefining Age: David Pike on Being an 84-Year-Old Harmonizing Fitness, Family, and Business
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Do you have a clear vision of what a massively successful life is for yourself? Not just as a fitness business owner, but including your personal and family life as well? This episode is a special one for me as I welcome an incredibly successful businessman – and my mentor – David Pike to the podcast. David has built many successful businesses in a…
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433 - The Dr. Ted Naiman Masterclass: Decoding the Overlooked Impact of Resistance Training on Fat Loss, Unveiling the Satiety Per Calorie Revolution, Reassessing Protein Intake, Demystifying Blue Zones ...
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What’s the best strength training + diet combination if you want to optimize fat loss, body composition, and overall health and fitness for yourself and your clients? Dr. Ted Naiman returns to the podcast to talk about the underrated power of proper strength training on your ability to make (almost) any diet work for your fitness goals, along with …
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432 - The Strength Therapy Story: Peter and Brian Collins Discuss Scaling from Garage Training to 200 Weekly Studio Sessions, Carving a Niche in Police and Emergency Services, and Business Insights for ...
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What would it take you to grow your fitness business from small to great? If you want a blueprint for taking your personal training business from zero to successful strength training studio, you’ll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training. In this episode, you’ll hear about how small beginnings can b…
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431 - Bill DeSimone's 40-Year Journey in Personal Training: Lessons and Legacies
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If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he’s learned from 40 years of strength training and running his fi…
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430 - Dr James Fisher's Personal Knee Rehab Journey: From Injury to Recovery (Part 1)
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How would you help a client – or yourself – rehabilitate an injured knee? Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity t…
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429 - A Deep Dive into Joint-Friendly Fitness with Bill DeSimone: A New Paradigm in Exercise Safety
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What are the critical keys for designing the optimal workout for yourself and your clients? Is there a problem with conventional training programs that might put a dent in your clients’ progress and your fitness business’ long-term sustainability? Bill DeSimone returns for a deep dive into Joint-Friendly Fitness, where we go into detail about how t…
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428 - Unlocking Synergy or Sowing Confusion: The Risks and Rewards of Adding HIT to Your Health Business with Luke Carlson
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If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?) To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podc…
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