094 Have you future proofed your business - Ellis trademarks

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Welcome back to "Treat Your Business"! I'm Katie Bell, and today we’re joined by Ellis Sweetenham to discuss the crucial topic of trademarking in your business. Trademarking is often overlooked, but it’s vital for protecting your brand and securing its future. Let’s dive in!

Episode Summary

In this episode, Ellis Sweetenham breaks down why trademarking is essential, no matter the size of your business. Many assume their business is too small to be copied, but Ellis explains why protecting your brand is crucial from the start.

Key Takeaways

1. Trademarking Essentials: Safeguard your brand’s identity and reputation, no matter your business size.
2. Risks of Skipping It: Without a trademark, you risk losing customers to competitors and facing costly legal battles.
3. Early Action: Start trademarking early as a preventive, not reactive, measure.
4. What to Trademark: Secure your brand name, logo, slogans, and unique identifiers.
5. Future-Proofing: Trademarks protect current operations and add value if you plan to sell or franchise.
6. Real-Life Lessons: Learn from others’ mistakes to understand the risks of not securing trademarks.
7. Availability Check: Conduct thorough searches or hire professionals to ensure your trademark is viable.
8. Dispute Resolution: A registered trademark simplifies resolving disputes and pursuing legal action.

Thanks for joining us for this insightful episode. Protect your brand to ensure your business thrives. If you found this episode helpful, share it with fellow business owners who could benefit from this advice.

Connect with Ellis:

• Website: trademarkroom.com
• Email: [e-mail]
• Phone Number: 02380 000190

Resources:

• Join this months FREE masterclass https://join.thrive-businesscoaching.com/masterclass-registration
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb

This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.

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1. Introduction (00:00:00)

2. mportance of Trademarking (00:02:00)

3. Common Pitfalls and Confusions (00:04:20)

4. Steps to Trademarking (00:07:04)

5. Legal Implications of Not Trademarking (00:16:45)

6. Top Tips for Trademarking (00:19:18)

7. How to Get in Touch (00:22:46)

8. Final Thoughts (00:23:44)