Using Investor Relations and Niche Marketing to Grow Your Business with Nick Coriano

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Summary

Host Brett Ingram interviews Nick Coriano, a former Wall Street executive turned strategic business consultant. They discuss Nick's journey from law school to becoming a global consultant in investor relations and business planning. Key topics include the importance of niching down for marketing success, the role of digital and social media in modern investor relations, and the transformative power of AI in content production. Nick emphasizes the value of relentless, consistent persistence in achieving entrepreneurial success and highlights common mistakes businesses make in their marketing strategies. Practical advice and personal anecdotes underscore the importance of authenticity and strategic focus in building a successful business.

Find Nick on LinkedIN at https://www.linkedin.com/in/nicholas-coriano or https://cervitude.com to connect with him and find out how he can help grow your business.

Chapters

00:08 Introducing Nick Coriano: From Wall Street to Consulting

01:09 Nick's Entrepreneurial Journey

02:26 The Value of a Law Degree

06:28 Diverse Skill Set: A Blessing and a Curse

09:37 The Importance of Niching Down

17:56 Investor Relations Explained

20:58 Common Mistakes in Business Marketing

22:02 The Power of Digital Marketing

24:10 Global Reach and Visibility

25:52 The Importance of Personal Branding

33:42 The Role of AI in Investor Relations

37:09 Tips for Entrepreneurial Success

Find Nick on LinkedIN at https://www.linkedin.com/in/nicholas-coriano or https://cervitude.com to connect with him and find out how he can help grow your business.

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