EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia

The Focused View: Empowering Eye Care Professionals

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In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall specialist can dramatically enhance your practice’s ability to retain patients and drive growth.

Fatin highlights the importance of solid strategy, how personalized communication leverages community connection, and sharing valuable insights that can help transform patient recall systems into a powerhouse of engagement and growth.

Fatin Tobia is a dedicated and results-oriented professional passionate about optimizing the efficiency and effectiveness of optometry practices. Together with his brother Ernest Tobia, they founded eye2eye Marketing 360, which helps over 600 optometry practices across Australia and New Zealand to enhance patient engagement and drive practice growth through effective marketing strategies.

Key Topics with Timestamps:

1:22 - Fatin Tobia’s professional background

3:54 - Eye2eye Marketing 360’s impact on optometry practices

6:12 - The importance of patient recalls

8:00 - Challenges in implementing the patient recall system

10:36 - Effective strategies for patient recall

12:06 - The concept of data hygiene

13:42 - Potential revenue returns of patient recall

15:41 - Examples of successful recalls that transformed a practice

18:28 - Key Performance Indicators (KPI) for recalls

19:43 - Rate recall percentages

21:37 - Balancing new and existing patient

23:09 - Maintaining regular communication with patients

23:54 - Integrating marketing strategies

26:49 - Start reviewing KPI reports and make recalls a priority

28:49 - Embracing AI technology in patient management

Mentioned Resources:

eye2eye Marketing 360 website

eye2eye Marketing 360 on LinkedIn

Connect with Fatin Tobia:

LinkedIn: https://www.linkedin.com/in/fatin-tobia-2532a225/

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

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