01 - How to Select the Right Platform to Manage Your Channel Sales

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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Whether it’s a tech stack involving multiple technologies or just a single platform, having tools to manage your channel sales is a part of forming a channel strategy not to be overlooked.

There are a number of things to consider when selecting the tools you should use for managing your channel sales. You want to make sure the tools you select are suitable for the job and provide the performance and functionality you expect.

And once you’ve figured that out, you’ve got to decide which tools or technologies to actually utilize – no easy feat considering the multitude of options out there.

In this episode of The Ultimate Channel Sales Podcast, we bring on Jonathan Deveaux. He has had a successful career driving business growth through partnerships for nearly a decade. From developing strategic partnerships to roles focusing on partner enablement and partner marketing, today he is the VP of Global Alliances and Partnerships at Comforte AG.
Jonathan discusses how to select the right platform to manage your channel sales including:

• Best practices for selecting a channel management platform
• When is a solution necessary for channel management?
• Which organizations should adopt a channel management tool?
• Top challenges alleviated by a stellar channel management platform
• How channel management platforms increase partner engagement

Listen to the episode where we’ll discuss these topics and more.

Read the blog: https://www.magentrix.com/articles/blog/How-to-Select-the-Right-Platform-to-4-5-2022

(0:00) Introduction
(1:57) Jonathan Deveaux’s background in channel sales
(4:09) Best practices for selecting a channel management platform
(7:30) When is a solution necessary for channel management?
(9:28 ) Which organizations should adopt a channel management tool?
(11:46) Top challenges alleviated by a stellar channel management platform
(14:55) How channel management platforms increase partner engagement
(20:13) Top 3 benefits of an excellent channel management platform
(25:57) Pitfalls of not having a channel management platform
(28:42) Look for a channel management platform that benefits other parts of your organization
(30:49) Conclusion
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. Introduction (00:00:00)

2. Jonathan Deveaux’s background in channel sales (00:02:06)

3. Best practices for selecting a channel management platform (00:04:18)

4. When is a solution necessary for channel management? (00:07:39)

5. Which organizations should adopt a channel management tool? (00:09:37)

6. Top challenges alleviated by a stellar channel management platform (00:11:55)

7. How channel management platforms increase partner engagement (00:15:04)

8. Top 3 benefits of an excellent channel management platform (00:20:22)

9. Pitfalls of not having a channel management platform (00:26:06)

10. Look for a channel management platform that benefits other parts of your organization (00:28:51)

11. Conclusion (00:30:58)