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محتوای ارائه شده توسط Magentrix. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Magentrix یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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02 - 4 Best Practices to Lay the Foundations for Your Channel Partnerships

32:11
 
اشتراک گذاری
 

Manage episode 424661505 series 3408435
محتوای ارائه شده توسط Magentrix. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Magentrix یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Let us know what you think of the podcast.

Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology companies that want or need representation in the United States.

Topic summary:

Your channel partners’ success with you can be determined in various stages. The most important of these stages is the beginning and what you do to set the foundations to attain your channel sales goals. Pay careful attention to practicing transparency early on and giving partners a personal experience.

Steve shares with us his 4 best practices to lay the foundations for your channel program:

  1. Show your channel partners you’ve done the homework - show them a plan
  2. Establish strong and committed partner relationships
  3. Create a brand
  4. Pick great tools & technology

Listen to the episode to hear all of Steve’s insights on how to start channel partnerships off right.
Read the blog: https://www.magentrix.com/articles/blog/4-Best-Practices-to-Lay-the-Foundations-30-9-2021

(0:00) Introduction
(1:54) Steve Kazan’s channel sales background
(2:50) Inner Onion’s mission & history
(4:30) Best practice 1: Show your channel partners you’ve done the homework - show them a plan
(13:44) Best practice 2: Establishing strong and committed partner relationships
(18:44) Best practice 3: Branding
(22:53) Best practice 4: Tools & technology
(26:40) Challenges when not following these best practices
(28:11) Generate higher revenue and company value
(31:00) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

فصل ها

1. Introduction (00:00:00)

2. Steve Kazan’s channel sales background (00:02:03)

3. Inner Onion’s mission & history (00:02:59)

4. Best practice 1: Show your channel partners you’ve done the homework - show them a plan (00:04:39)

5. Best practice 2: Establishing strong and committed partner relationships (00:13:53)

6. Best practice 3: Branding (00:18:53)

7. Best practice 4: Tools & technology (00:23:02)

8. Challenges when not following these best practices (00:26:49)

9. Generate higher revenue and company value (00:28:20)

10. Conclusion (00:31:09)

37 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 424661505 series 3408435
محتوای ارائه شده توسط Magentrix. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Magentrix یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Let us know what you think of the podcast.

Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology companies that want or need representation in the United States.

Topic summary:

Your channel partners’ success with you can be determined in various stages. The most important of these stages is the beginning and what you do to set the foundations to attain your channel sales goals. Pay careful attention to practicing transparency early on and giving partners a personal experience.

Steve shares with us his 4 best practices to lay the foundations for your channel program:

  1. Show your channel partners you’ve done the homework - show them a plan
  2. Establish strong and committed partner relationships
  3. Create a brand
  4. Pick great tools & technology

Listen to the episode to hear all of Steve’s insights on how to start channel partnerships off right.
Read the blog: https://www.magentrix.com/articles/blog/4-Best-Practices-to-Lay-the-Foundations-30-9-2021

(0:00) Introduction
(1:54) Steve Kazan’s channel sales background
(2:50) Inner Onion’s mission & history
(4:30) Best practice 1: Show your channel partners you’ve done the homework - show them a plan
(13:44) Best practice 2: Establishing strong and committed partner relationships
(18:44) Best practice 3: Branding
(22:53) Best practice 4: Tools & technology
(26:40) Challenges when not following these best practices
(28:11) Generate higher revenue and company value
(31:00) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

فصل ها

1. Introduction (00:00:00)

2. Steve Kazan’s channel sales background (00:02:03)

3. Inner Onion’s mission & history (00:02:59)

4. Best practice 1: Show your channel partners you’ve done the homework - show them a plan (00:04:39)

5. Best practice 2: Establishing strong and committed partner relationships (00:13:53)

6. Best practice 3: Branding (00:18:53)

7. Best practice 4: Tools & technology (00:23:02)

8. Challenges when not following these best practices (00:26:49)

9. Generate higher revenue and company value (00:28:20)

10. Conclusion (00:31:09)

37 قسمت

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