Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift

Building Awesome Events (An Event Marketing Podcast)

A crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to the actual live event.

From her personal story to her experiences, Bethany highlights aspects such as the role of good copy in communicating the right brand and event message and how it influences registrations and drives engagement. This and more on how a robust partner network can assist during the process.

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1. Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift (00:00:00)

2. Introduction (00:00:15)

3. Early life and story – How Bethany got into Event Marketing (00:01:03)

4. Event Strategy and portfolio at Drift (00:02:53)

5. Thoughts on a virtual events strategy vs an in-person events strategy (00:06:16)

6. Studying conversion rates and outcomes (00:08:08)

7. Go-to Tech platform used at Drift (00:09:11)

8. Creating awareness around events, audience acquisition and more. (00:10:52)

9. The importance of having a review platform for B2B events (00:12:18)

10. The importance of having a review platform for B2B events (00:13:38)