Ep 5: In conversation with Rachel Russell, Marketing Manager at ONE (previously Even)

Building Awesome Events (An Event Marketing Podcast)

Building Awesome Events presents its next episode. An engaging discussion between Ankush Gupta, the Founder of Eventible.com, and Rachel Russell, Field Marketing Manager at Even (now ONE). During the conversation, Russell speaks about how her love for events was kindled during the various events she organized. During her time at i4cp – an HR research company, she speaks about a proprietary conference that she put on during the pandemic.

She speaks about how the company she works at gives her purpose. “It's been such a great experience and the team's amazing. For people listening, if you don't know what it is, it's basically a company that enables hourly workers to access their earned wages before the two-week pay cycle. It has a really great mission that is helping people get out of the red.” She adds: “I never really had an organization that had such a profound mission. It gave me a purpose and that's why I've loved doing events for Even.”

About the Host:

Ankush Gupta, Founder at Eventible.com - The TripAdvisor for Events

Ankush is a marketer with over 20 years of experience with global companies like the TATA Group and MPhasis. He is a pioneer in the space of B2B Media, having been nominated for a Digiday award for Publisher of the Year. Currently he is founder at - a platform designed from the ground up to help event profs get the word out and use the power of social proof to accelerate their event brands.

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1. Ep 5: In conversation with Rachel Russell, Marketing Manager at ONE (previously Even) (00:00:00)

2. Introduction (00:00:15)

3. Rachel’s early career and how she chose events as her line of work. (00:00:45)

4. Overall Event Strategy at Even (now ONE)- The mix between the proprietary and the third-party portfolio and objectives (00:04:03)

5. Rachel’s view on virtual event strategy versus an in-person strategy (00:06:30)

6. Choosing the right platform to match your event marketing strategy (00:09:56)

7. Exploring traditional marketing, channels that are relevant to generating awareness (00:11:43)

8. Organization and marketing team structure (00:13:55)

9. Rachel’s views on having a review platform that will enable attendees to make informed decisions on attending an event (00:16:53)