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The Art of Cultivating Community in B2B Tech
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Ever wondered how to break down barriers in B2B tech marketing and cultivate a sense of community?
In this episode, Kathryn is joined by Mariette Ferriera, CMO at fintech disruptor 11:FS. They explore the art of building communities - and how to leverage their power.
So join us for a glass of red and get ready to discover how fostering connections, sharing insights, and building trust can be game-changers for you - coming up on Tech Marketers Uncorked.
Key takeaways from the episode:
Community in Fintech: Building a community is crucial in regulated industries like financial technology. It fosters connections, facilitates insight sharing, and drives growth and trust.
Shared Identity Matters: A shared belief or identity is the cornerstone of a thriving community. It's the essence that binds people together - create content that resonates with your community by harnessing these shared identities.
Adaptability Is Key: In the evolving landscape of B2B marketing, adaptability is your superpower. Embrace new strategies and technologies to remain competitive and successful - don’t be afraid to experiment, or to fail.
Links & Recommendations
Follow host Kathryn Strachan on LinkedIn
Follow Mariette on LinkedIn
Learn more about 11:FS here
Bottle of wine uncorked: Kanonkop Kadette Pinotage
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Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands.
Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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