The Fascinating Science Behind Marketing Persuasion

Tech Marketers Uncorked: Marketing Strategy for B2B Marketers in Tech

How do we come to buy the things we buy, and trust the brands we trust?

In this episode, Kathryn is joined by Flavilla Fongang, award winning entrepreneur, activist, and founder of 3 Colours Rule and BLACK RISE. Kathryn and Flavilla delve into the science of persuasion and share strategies on how to captivate audiences, touching on the psychology of storytelling and the role of emotions in decision-making.

So join us for a glass of bubbly and dive into the fascinating world of neuromarketing - coming up on Tech Marketers Uncorked.

Key takeaways from the episode:

1. Understanding Neuromarketing: Learn all about Neuromarketing - the science of consumer behaviour. It delves into the psychological aspects of how people make purchasing decisions and what factors influence their choices.
2. The Power of Subconscious Influence: Our brains are wired to make quick decisions and seek elements that reassure us that we're making the right choice, and this is important for brands to consider in their marketing strategies.

Links & Recommendations

• Follow host Kathryn Strachan on LinkedIn
• Follow Flavilla on LinkedIn
• Learn more about 3 Colours Rule here, and BLACK RISE here
• Bottle of wine uncorked: Laurent Perrier

Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io

Tech Marketers Uncorked is produced by Fascinate Productions