Online Business Systems Ep 20: Why Product & Service Quality Is More Important Than Offering More Product Options & Features

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Today you are listening to episode 20 of Online Business Systems where we will be looking at the topic “ Why Product & Service Quality Is More Important Than Offering More Product Options & Features “.

Today is a special episode for our podcast as today we hit our 20th episode of Online Business Systems on Zeilhan’s Podcast

I want to take the opportunity at the start of this episode to truly and honestly say ‘thank you’ to everyone who has listened to our podcast over the last two months.

It means a lot that you would take the time out of your busy day and schedule when you could be doing other things to listen to our podcast.

To reward you and show our appreciation for your listenership or viewership we will continue to improve our podcast and content quality and delivery to ensure you get the maximum amount of value with every listen.

Speaking of quality, that will be the focus of our episode today as we will be discussing the topic “ Why Product & Service Quality Is More Important Than Offering More Product Options & Features “

The aim of this episode is to help you understand the importance of product and service quality in the success of your business.

The problem is that many times as we struggle to get our first sale, client, or user for our product or service we might think that we have the wrong product.

We might think that we need to do something a little differently then we will get the first sale, the first signup, and the first deposit in our bank accounts.

We might even think that we should add more products, more services, and more features, to cater to a wider audience, and by being able to serve more people we will eventually get our first win in business.
This couldn’t be farther from the truth. In marketing, we have a common term that goes a little something like ‘if everyone is your customer then no one is your customer”
It works the same for users, subscribers, clients, subscribers, or any term to describe the people who will give your business the revenues it needs to succeed.
The idea is that if you try to serve everyone then you won’t be able to serve anyone.
The reason is that you can’t satisfy everyone and what one customer likes or even loves about your company’s product or service is very much the exact thing another would-be customer dislikes or even hates about it.
So if you keep making changes, adding new features, or even more products or services to serve them both then you will end up alienating them all.
This is similar to the ideas expressed in Malcolm Gladwell’s New York Times bestselling book “The Tipping Point: How Little Things Make A Big Difference”
It w

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