Understanding Motivation & Willpower in the Grocery Store

Yumlish: Diabetes and Multicultural Nutrition

Holly Howe talks to Shireen about understanding motivation and that while willpower is a limited resource, we can still incorporate healthy choices without exerting willpower. And lastly, she talks to us about the Open Science Online Grocery Store tool that tests choice architecture.

Holly Howe is a fourth year PhD candidate in marketing at Duke University. She holds a master's in kinesiology from the University of Toronto. Her PhD work has focused on understanding how people think about and enact their goals. Recently, she launched an Open Science Online Grocery Store tool to help researchers and policymakers learn about how people make choices when shopping for groceries.

"Choice architecture is changing the way that we present options to people in order to help them make decisions that are more in line with their long term goals. In other words, how can we change our environments so that we don't have to exert as much willpower to make a healthy choice?"

In this episode you will learn:

Willpower is a limited resource

What you can do to conserve your willpower

How choice architecture and willpower are involved in your grocery stores

How we to use the Open Science Online Grocery Store tool

How practitioners can use the tool

Keynotes:

[1:50] Holly talks about how she became interested in marketing

[3:25] Everyone has willpower and may run out of it at some point

[5:07] Tips and tricks that can help conserve your willpower

[8:00] What is choice architecture and how does it fit in with willpower?

[9:17] What is the Open Science Online Grocery Store tool and how can we use it?

[11:34] Can we still make the unhealthier food choice?

[12:37] How can practitioners utilize the tool?

[16:25] How to connect with Holly!

Connect with Holly and view her work!

Website https://holly-howe.com/

Email: [email protected]

Open Science Online Grocery https://openscience-onlinegrocery.com/

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