Stop the Revolving Door: Why Retention Should Be Your Studio’s #1 Goal

Your Studio Podcast | Strategies for Studio Owners

Studio owners, it’s time to talk retention—because let’s be real, growth isn’t just about getting students in the door, it’s about keeping them. In fact, in order of priority - retention comes first!

In this episode, we're getting into the nitty-gritty of what makes students want to stay. Chantelle and Michelle are here to break down the power of a solid retention strategy (and yes, it’s way more than a “nice-to-have”).

We're dishing on the Retention Triangle—a simple, genius approach that covers all the bases: Variety (think keeping classes fresh and fun), Connection (hello, studio community!), and Progression (because growth keeps ’em coming back). Along the way, you'll need to tackle those tough decisions every studio owner faces to keep their students engaged and happy for the long run, and we are here to support you in doing so!

Whether you’re wondering how to bring more heart to your community or struggling with plugging the holes in your colander, this episode is for you. So grab a coffee, get comfy, and join us as we explore the retention strategies that’ll make your studio the place they just can’t quit.

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1. Intro (00:00:00)

2. What does Jiu-Jitsu have to do with Retention? (00:00:49)

3. The Importance of Retention in Business (00:05:23)

4. Retention Strategies (00:10:18)

5. The Retention Triangle: Variety, Connection, and Progression (00:15:11)

6. Implementing Retention Strategies in Studios (00:20:23)

7. The Retention Solution Program (00:25:16)

8. Outro (00:29:55)