Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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محتوای ارائه شده توسط Ellen Twomey. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ellen Twomey یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Ep. 130 - Interviewing Fundamentals
Manage episode 332298617 series 2869067
محتوای ارائه شده توسط Ellen Twomey. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ellen Twomey یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Most people wouldn’t say interviewing for jobs is their favorite activity. But I say it can be a pleasant experience! How can you show up to interviews as your best, most authentic self? How can you present yourself while interviewing with confidence and humility? You deserve to get hired in the tech job of your dreams, and you deserve to feel confident and self-assured throughout the hiring process. Tune in as we take a deep dive into the fundamentals you can and should incorporate as you prepare for your job interviews in tech.
175 قسمت
اشتراک گذاریManage episode 332298617 series 2869067
محتوای ارائه شده توسط Ellen Twomey. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ellen Twomey یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Most people wouldn’t say interviewing for jobs is their favorite activity. But I say it can be a pleasant experience! How can you show up to interviews as your best, most authentic self? How can you present yourself while interviewing with confidence and humility? You deserve to get hired in the tech job of your dreams, and you deserve to feel confident and self-assured throughout the hiring process. Tune in as we take a deep dive into the fundamentals you can and should incorporate as you prepare for your job interviews in tech.
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You are techY - A Podcast for Moms New to Tech
Jess Carter , VP of Client Experience and Delivery Ops at Resultant , is a data-driven consulting leader with 10 years of experience in the industry and guess what, she can’t write code, not even a little bit. And yet, that hasn’t stopped her from thriving in tech. In this episode, Carter shares her journey from project manager to VP and provides advice on how to approach a tech career. She emphasizes understanding the client's needs and fulfilling the mission, regardless of technical expertise. Listen in for a deeper understanding of the importance of soft skills in the industry and other practical tips on succeeding in the tech world. Resources: Get more info about our upcoming events Join our FREE Facebook Group…
On this episode, our host Ellen Twomey discusses the importance of authenticity and courage in the workplace through the lens of her personal experiences. She also touches on the challenges of entering the tech workforce, overcoming limiting beliefs, and the value of continuously learning new skills. Tune in for these valuable insights and more! Resources: Get more info about our upcoming events Join our FREE Facebook Group…
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You are techY - A Podcast for Moms New to Tech
So often, people will say, “I’m more of a people person. Tech isn’t for me.” But believe it or not, the people side of the tech industry is just as important as the techy side. In this episode, Erin Boomer , VP of Business Operations at NTT , explains why the stereotypical image of people spending their days with their fingers flying across keyboards is a pale representation of the opportunities tech can offer. And she would know. Erin has been in tech for the past decade and has had several people-facing roles that she’s loved. Listen in to gain a deeper understanding of the variety of job descriptions there are in tech and why women should confidently join the industry - it needs you! Resources: Get more info about our upcoming events Join our FREE Facebook Group…
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You are techY - A Podcast for Moms New to Tech
“All of your thoughts are choices.” - Brooke Castillo That simple but powerful quote can change your life if you’re ready to start getting intentional about what you’re thinking and why. Listen in to hear about The Model, a practice of cleaning out all of the thoughts and feelings crowding your brain and then deciding how you will react ahead of time. Resources: Get more info about our upcoming events Join our FREE Facebook Group…
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You are techY - A Podcast for Moms New to Tech
Diane Bloodworth has driven multiple tech ventures across a variety of products. Join us as Diane shares her experience working and succeeding in tech and gives her advice to find your own success. Resources: Get more info about our upcoming events Join our FREE Facebook Group
How do you go from receptionist to Head of HR? What steps do you take to understand your financial goals and go achieve them? Kim Seals , Senior Partner at West Monroe and General Partner at The JumpFund has the answers to those questions and more on this episode. Listen in for expert advice on how to hire, grow, and lead an organization. Resources: Get more info about our upcoming events Join our FREE Facebook Group…
In the tech world, the name of the game is iteration. That applies to your portfolio as well. We encourage our students to get their portfolio’s to an MVP stage where they can share it and get feedback and then, you guessed it—iterate. Listen in for best practices for creating a portfolio that will help you get hired faster and for more money. Resources: Get more info about our upcoming events Join our FREE Facebook Group…
A major challenge in tech is the tendency to make problems too big—way too big. That can seem extremely daunting, but there is a simple solution, chunking. Breaking down roadblocks into manageable pieces and tackling them one at a time. This episode explains how to leverage chunking so you can nail down pesky problems when they pop up and get you on your way and on to mastery. Resources: Get more info about our upcoming events Join our FREE Facebook Group…
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You are techY - A Podcast for Moms New to Tech
Tamara Lucas , Founder and CEO of My Panda , saw a need—busy people in need of a little assistance and an obvious solution—capable people looking for part-time work. Step by step, she combined the two. Listen in as she describes her winding path into the tech startup world and why not diving too deep into the technical portion of the business has allowed her to stay focused on her customers and their actual needs. Resources: Get more info about our upcoming events Join our FREE Facebook Group…
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You are techY - A Podcast for Moms New to Tech
Have you ever found providing healthy meals for your family without sacrificing the precious time you want to spend with them to be a challenge? Well, so did this episode’s guest, Erica Tuggle. She decided to do something bold about it! She started a concierge home cook service for the everyday family.…
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You are techY - A Podcast for Moms New to Tech
1 Ep. 166 - Launching a tech company 1:13:13
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You are techY - A Podcast for Moms New to Tech
If you think that your husband is so frustrating, this episode might just have you rethinking what’s really on your mind. When finding our way through challenging growth, it’s easy to use our loved ones as a scapegoat. You’ve got the way, if this is the obstacle.
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You are techY - A Podcast for Moms New to Tech
How do you think about your age? Are you old? Young? What if your age was JUST RIGHT?! I’m another year older and age is on my mind. Let’s dive into some of the preconceived notions about age and what our age really means.
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You are techY - A Podcast for Moms New to Tech
Enjoy this encore episode of Success Story! Do you wonder what it is like to transition into the tech industry? In this episode, our very own Jocelyn Buckley shares her experience leveraging a background in marketing and music to understand customer needs and collaboration in her design practice. Listen as Jocelyn shares how she was able to leverage a lifetime of highly valuable experiences into a blossoming career in UX Design.…
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