What’s actually working in B2B marketing right now with Rachel Downey

Work in Progress

B2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us.

In this episode, Rachel Downey, founder of Share Your Genius, talks about the one thing that still moves the needle in B2B marketing: human connection. Forget the overhyped tools and pushy advertising. Rachel discusses the power of relationships, consistent messaging, and authentic thought leadership.

In this episode, you’ll learn:

• What community building can do for your pipeline
• The difference between impactful thought leaders and “thought parrots”
• The case for doing less but doing it consistently

Highlights:

(00:00) Meet Rachel Downey

(06:01) B2B marketing needs to feel human again

(10:20) Community-led growth that drives revenue

(15:40) Who should really be speaking for your brand

(17:38) Two ways to get employees to post online

(19:30) B2B marketers need to stop doing this

(22:10) Consistency builds results

Resources:

Rachel’s LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/

Rachel’s website: https://shareyourgenius.com/

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Gayle’s website: www.gaylekalvert.com

Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.