Innovation is more than creativity :: Rob Morgan

What is Innovation?

Rob Morgan shares his point of view on marketing strategy, innovation, technology commercialization, and marketing in emerging markets.

More about our guest:
Rob Morgan is a marketing professor at the University of Alabama and directs the STEM Path to the MBA and CREATE Path to the MBA programs. Rob attended pharmacy school at the University of Kansas, completed his MBA at the University of Dallas, and his PhD in business at Texas Tech University. Rob researches and teaches marketing strategy, innovation, technology commercialization, and marketing in emerging markets.

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Episode Guide:

1:39 - What is Innovation

2:43 - Creativity, Innovation, Solutions

4:06 - What isn't innovation

7:10 - Current Academic Programs

10:32 - 5-year program

12:52 - innovation is what drives the growth in our economy

13:38 - How the academic projects are decided

15:43 - State differences in accessibilities

17:54 - Insights from having both programs

20:21 - Career shaped by Innovation

22:36 - Advice to innovators

24:54 - Generational difference with future innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.