Innovation is making new connections :: Mark Jeffreys

What is Innovation?

Mark Jeffreys, Founder & CEO of 4Sight, talks on how connection and inner peace plays a role in innovation both in the private and public sector.

More about our guest:
Mark is the Founder & Chief Executive Officer of 4Sight, and an award-winning, seasoned Senior Executive & start-up Founder with more than 25 years of success delivering profitable sales growth for some of the world’s most visible brands. His experience spans consumer packaged goods, food manufacturing, home furnishing, non-profit, government and start-up as well as across geographies – having lived & worked in Asia, Europe and North America. 4Sight was born out of Mobile Agent Now as clients from Procter & Gamble and Clorox to Nestle and Energizer saw value in mining their reviews (and those of competitors) for actionable insights. Mark has held positions with go Vibrant (a non-profit that he founded, and is still Chair of the Board), the Cincinnati Parks Foundation, the Carnegie Visual & Performing Arts Center, and the University of Chicago Alumni Committee.

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Episode Guide:

2:34 - What is Innovation

3:47 - Connection and inner peace

7:03 - 4Sight: Discovering truth

09:12 - Marketer by Training

12:34 - Dealing with "customer is always right"

14:14 - What Isn't Innovation

15:34 - Consumer Fatigue

16:32 - Setting up your benchmarks

18:29 - Working with Pampers

20:19 - NGO: Vibrant

25:24 - Working for the government sector

27:18 - Positively impacting people's lives

28:35 - Advice for future innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.