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An Interview With HubSpot’s Scott Brinker
Manage episode 444329045 series 3340762
What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.
Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.
This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: podcast@perficient.com
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
فصل ها
1. An Interview With HubSpot’s Scott Brinker (00:00:00)
2. The Evolution of Marketing Technology (00:00:05)
3. The Expansion of Marketing Technology (00:08:17)
4. Navigating the MarTech Landscape (00:13:33)
5. Navigating Marketing Technology Challenges (00:21:57)
66 قسمت
Manage episode 444329045 series 3340762
What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.
Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.
This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: podcast@perficient.com
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
فصل ها
1. An Interview With HubSpot’s Scott Brinker (00:00:00)
2. The Evolution of Marketing Technology (00:00:05)
3. The Expansion of Marketing Technology (00:08:17)
4. Navigating the MarTech Landscape (00:13:33)
5. Navigating Marketing Technology Challenges (00:21:57)
66 قسمت
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