An Interview With HubSpot’s Scott Brinker

What If? So What?

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محتوای ارائه شده توسط Perficient, Inc.. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Perficient, Inc. یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

This Is Woman's Work with Nicole Kalil

1
Grown-Up Goals: The 5 Pillars Of Being A Healthy Adult with Michelle Chalfant | 317 35:24

22 روز پیش35:24

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

حدود یک سال پیش 28:56

MP3•خانه قسمت

What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.

Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.

This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: podcast@perficient.com

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

https://x.com/jimhertzfeld

FOLLOW PERFICIENT:

https://www.perficient.com/

https://www.linkedin.com/company/perficient/posts/?feedView=all

https://www.instagram.com/perficient/

فصل ها

1. An Interview With HubSpot’s Scott Brinker (00:00:00)

2. The Evolution of Marketing Technology (00:00:05)

3. The Expansion of Marketing Technology (00:08:17)

4. Navigating the MarTech Landscape (00:13:33)

5. Navigating Marketing Technology Challenges (00:21:57)

66 قسمت

#Tech #Business #Marketing #Perficient, Inc #Innovation #Digital Strategy #Genai #Artificial Intelligence #Machine Learning #Data Science #Thought Leaders #Technology

What If? So What?

An Interview With HubSpot’s Scott Brinker

What If? So What?

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: podcast@perficient.com

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

https://x.com/jimhertzfeld

FOLLOW PERFICIENT:

https://www.perficient.com/

https://www.linkedin.com/company/perficient/posts/?feedView=all

https://www.instagram.com/perficient/

فصل ها

1. An Interview With HubSpot’s Scott Brinker (00:00:00)

2. The Evolution of Marketing Technology (00:00:05)

3. The Expansion of Marketing Technology (00:08:17)

4. Navigating the MarTech Landscape (00:13:33)

5. Navigating Marketing Technology Challenges (00:21:57)

66 قسمت

#Tech #Business #Marketing #Perficient, Inc #Innovation #Digital Strategy #Genai #Artificial Intelligence #Machine Learning #Data Science #Thought Leaders #Technology

همه قسمت ها

What If? So What?

1
Professor Rita McGrath on Leading in Times of Uncertainty 25:07

22 روز پیش25:07

25:07

In this episode of “What If? So What?” Jim Hertzfeld sits down with C-suite strategist, Professor Rita McGrath, to explore how organizations can thrive amid uncertainty. Rita shares insights from her book “Seeing Around Corners,” including how to rethink competitive advantage, embrace intelligent failure, and plan for the unknown. Learn why fast-following might not be fast enough, how to experiment without fear, and what it really means to “see around corners.” Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
Wired's Kevin Kelly on Technology, AI, and the Power of Learning 28:04

10 weeks پیش28:04

28:04

In this thought-provoking episode, Jim speaks with Kevin Kelly, Senior Maverick at Wired and author of numerous influential books including "Excellent Advice for Living" and co-founder of the Long Now Foundation. Kevin shares his wisdom on emerging technology, the danger of “Thinkism,” why adoption lags behind innovation, and how AI is reshaping work, creativity, and human connection. From the evolution of “digital” to the future emotional bonds we’ll form with AI, Kevin offers grounded optimism and timeless advice: in a world of constant change, mastering how we learn is the best survival skill Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
Deena Piquion from Xerox on Data, Disruption, and Digital Natives 23:10

13 weeks پیش23:10

23:10

In this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox. Deena shares insights into her unique role, the intentional disruption at Xerox, and how the company is reinventing itself to stay relevant in a changing market. They discuss the importance of data, the challenges of reaching next-gen decision-makers, and the innovative strategies Xerox is employing to drive growth and productivity. Tune in to learn about the modern workplace, AI integration, and the future at Xerox. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell 20:05

15 weeks پیش20:05

20:05

In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business. Jim and Andi discuss the concept of a circular economy, the integration of brand, content, and digital strategies, and the critical role of change management in achieving business objectives. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
Efi Pylarinou, Top Global Tech Thought Leader on FinTech 25:51

17 weeks پیش25:51

25:51

In this episode, Jim Hertzfeld welcomes Efi Pylarinou, a Wall Street pro, former academic, and FinTech expert. They discuss the evolution of financial services, the concept of everywhere banking, and the impact of AI and other emerging technologies on the industry. Efi shares insights on the importance of adapting to new tech cycles, the challenges of legacy systems, and the need for a change in mindset to thrive in the world of AI. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
Chris Duffey from Adobe on Generative AI 15:48

19 weeks پیش15:48

15:48

What if GenAI Could Turn Anyone Into a Creative Director? In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, head of Global Partnerships, GenAI at Adobe, to discuss the transformative power of Generative AI and Adobe’s innovative product, Firefly . Chris shares his insights on how GenAI revolutionizes creativity across industries, enabling marketers, creatives, and businesses to unlock infinite possibilities. They explore Adobe Firefly's groundbreaking features, including text-to-image, text-to-video, custom content models, and APIs that empower scalability. The conversation delves into the evolving role of CMOs in an AI-native world, the importance of responsible AI practices, and how technology is driving a renaissance in creativity. Don’t miss this thought-provoking discussion that redefines the future of marketing and innovation. Chris Duffey Chris Duffey is a leading AI and digital innovation expert, spearheading Adobe's Global Partnerships for AI Solutions. With 25+ years shaping the future of digital experiences, his work has captured the attention of over 300+ global media outlets, and he serves on industry boards, including the ANA, AdCouncil, CTA, and the UN AI Council. An award-winning author, Chris wrote Superhuman Innovation , the first book co-authored by AI about AI in 2019, which BOOKAUTHORITY named one of the best product innovation books of all time. In 2023, Chris published Decoding the Metaverse: Expand Your Business . He has been named to Ad Age's Tech Power List and CIO’s 10 Business Leaders Transforming Industries . A sought-after keynote speaker, his insights have reached millions worldwide, with coverage in Business Insider , Wall Street Journal , and Access Hollywood . Follow Chris - https://www.linkedin.com/in/chrisduffeycreativeai/ Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist Show 36:04

21 weeks پیش36:04

36:04

What If Tech Could Be More Human? In this episode of “What If? So What?” Jim Hertzfeld sits down with Kate O’Neill, tech futurist, keynote speaker, and author of “What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast.” Kate shares with listeners her perspective on balancing innovation with responsibility, exploring how leaders can make thoughtful decisions about technology that prioritize both human experience and business success. Kate challenges conventional wisdom and inspires leaders to think beyond transactions to focus on what truly matters. Don’t miss this thought-provoking conversation! Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author. 22:03

23 weeks پیش22:03

22:03

What if Your Digital Transformation Was as Easy as Changing Your Mind? In this episode of "What If? So What?" Jim chats with Brian Solis, a renowned futurist, author, and the Head of Global Innovation at ServiceNow, to discuss the evolving landscape of leadership and innovation. Brian shares insights from his latest book, "MindShift," and explores the importance of self-awareness, cognitive bias, and explains how the beginner's mindset can drive business transformation. The conversation delves into the role of storytelling in leadership, the impact of Generative AI, and the future of work. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If Tech Leadership Wasn't About the Tech? An Interview with Jennifer Baker 21:37

28 weeks پیش21:37

21:37

In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation. Beyond her professional accolades, Jennifer passionately advocates for education and empowerment of women and children through her nonprofit work. Her story is a masterclass in continuous learning, adaptability, and crafting of a career full of diverse experiences, which she likens to assembling "puzzle pieces." Hear Jennifer's insights on the critical need for mentorship and sponsorship to support women in technology, especially in a post-pandemic world. As a self-described "accidental CTO," Jennifer shares her journey embracing unforeseen opportunities and adapting in a rapidly changing digital world. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
An Interview With HubSpot’s Scott Brinker 28:56

38 weeks پیش28:56

28:56

What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape. This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines 20:16

40 weeks پیش20:16

20:16

| In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the importance of value communication, and the challenges of integrating digital tools with traditional sales tactics. He also offers valuable advice on staying connected with customers and ensuring that the job is truly done from start to finish. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger 28:15

42 weeks پیش28:15

28:15

In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of "The 10-Second Customer Journey." The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid pace of customer decision-making in today's digital landscape and highlighted the need for organizations to unify their approach to customer experience, breaking down silos between product, marketing, commerce, and service departments. They discussed how small changes can lead to significant conversion rate increases, and that measurement is a critical aspect of CX strategy. Unger introduced the concept of a "customer friction index" and discussed the use of automated tools to identify pain points in real-time, such as detecting "rage clicks" on websites. The two also discussed alignment between marketing and CX initiatives, with a focus on growth while maintaining the operational capability to address day-to-day customer issues. The conversation underscored that effective CX is not just about high-level strategy but requires rolling up sleeves and tackling concrete problems that impact customer satisfaction and, ultimately, business growth. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti 22:01

46 weeks پیش22:01

22:01

In this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from Perficient. Jim and Kevin discuss how digital transformation is reshaping these industries, from bundled consumer services to the impact of 5G and IoT on businesses. Kevin offers practical advice for companies navigating this rapidly evolving landscape, providing listeners with a glimpse into the future of digital connectivity and its wide-ranging implications. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa 25:19

48 weeks پیش25:19

25:19

In this episode of “What If? So What?,” Jim chats with digital strategist Kevin Espinosa about the evolving landscape of manufacturing. Drawing from his diverse career experience, Kevin discusses major challenges facing the industry today, including supply chain issues, inflation, and labor shortages, while highlighting the transformative potential of connected products and the IoT. The conversation emphasizes the importance of customer-centric strategies, clear corporate goals, and cross-enterprise collaboration in navigating digital transformation in manufacturing. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel 25:39

50 weeks پیش25:39

25:39

In this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Together, they explore the pivotal role of semiconductors in the digital age and their fundamental impact on various industries and everyday life. Carolyn provides an in-depth look at Intel's groundbreaking work in AI and edge computing and reveals how these technologies are set to transform the future. The conversation takes an inspiring turn as Carolyn shares her passionate views on gender equity in tech. Highlighting the undeniable benefits of diverse teams, she delves into the steps needed to achieve gender parity and how Intel is leading the charge. This episode is packed with insightful anecdotes, practical advice, and a visionary outlook on the digital future and equitable workplace. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller 24:21

1 year پیش24:21

24:21

In this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and organizational behavior, to dive deep into the concept of socio-technical systems. Bradie, who has a rich tech history going back to the early days of personal computing, discusses the evolution of technology from bulky mainframes to the sleek devices we use today. He emphasizes the crucial role of training and development in leveraging technology for business efficiency. The discussion centers on the essential integration of human capabilities with technological advancements to drive real change and productivity in any organization. Meet our guest: Bradie Speller is a seasoned executive with more than 25 years of experience in global strategy and transformation for Fortune 500 companies. He excels in leveraging human capital with business operational needs to drive bottom-line results for global enterprises. Bradie specializes in digital transformations, organizational restructuring, and M&A integrations, with a strong focus on diversity, equity, and inclusion. His leadership in digital adoption and organizational change has spurred growth, streamlined productivity, and saved millions for both profit and non-profit organizations. A thought leader in change and growth strategies, Bradie is committed to philanthropy, sustainability, and poverty reduction, advising a non-profit NGO and a cleantech firm. He volunteers with Big Brothers Big Sisters, leads a radical mentoring community, and is an accomplished musician. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's 28:18

1 year پیش28:18

28:18

In this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company's growth. And also emphasizes the significance of personalization and building long-term relationships with customers, especially in the home improvement sector. The conversation touches on topics such as the impact of COVID-19 on retail, the role of AI and human intuition in decision-making, and the importance of accurate inventory management. Overall, the conversation provides valuable insights into the strategies and mindset required for successful digital transformation in the retail industry. Connect with, Neelima Sharma , the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s Connect with our host Jim Hertzfeld , Vice President, Strategy for Perficient Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen 17:25

1 year پیش17:25

17:25

In this episode, Jim welcomes Claus Torp Jensen, a seasoned expert in digital transformation and innovation, to discuss the fascinating realms of ambient computing and digital twins. Claus shares his insights on how these technologies are transforming industries, the importance of a proper mindset for innovation, and the critical role of storytelling in driving change. Jim and Claus also delve into the confluence of factors that have brought these technologies to the forefront and the challenges companies face in adopting them. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
The Rundown: 5 Technologies You Didn't Know You Needed 28:44

1 year پیش28:44

28:44

In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Discussion Highlights: · Retail Wisdom and Tech Innovation · Personalization and Real-Time Applications · Strategic Investments in Speculative Technologies · Exploring Digital Twins and Augmented Reality · The Potential of Blockchain · Understanding the Metaverse · Navigating the World of Cryptocurrency and NFTs Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health 10:29

1 year پیش10:29

10:29

In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect. Episode Highlights: James describes his background in retail and how it shapes his approach at Cardinal Health The complexity of catering to diverse healthcare personas and ensuring tailored experiences The challenge of applying retail marketing strategies within the privacy-sensitive healthcare industry Insights on leveraging speed and agility to improve customer engagement in a B2B healthcare setting The evolution of Cardinal Health's digital platforms to meet the ever-changing landscape of healthcare distribution and patient interaction Timestamps: 0:58 – Introducing James Hannis and Cardinal Health 2:28 – The shift toward personalized healthcare experiences 4:56 – Adapting retail speed to healthcare delivery 6:39 – Overcoming privacy and tech hurdles in health personalization 8:38 – James's advice for embracing digital speed in traditional businesses Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader 26:25

1 year پیش26:25

26:25

In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike. With a special focus on Perficient’s comprehensive study around electrification, Keith unveils startling geographic disparities, evolving consumer behaviors, and strategic insights for stakeholders navigating this shift. For more insights on automotive electrification visit: Automotive Electrification / Perficient Connect with Keith “KT” Tomatore Connect with Jim Hertzfeld, Area Vice President of Strategy Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino" 19:22

1 year پیش19:22

19:22

In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of " Innovation Casino ," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium branding and generating alpha returns. This episode is a must-listen for digital leaders seeking actionable strategies to harness innovation for enduring growth. Connect with Eisaiah Engel Connect with Jim Hertzfeld, Area Vice President of Strategy, Perficient Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science. 15:50

1 year پیش15:50

15:50

In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerative agriculture. Kristine shares her journey from a farming background to leading digital strategies that bolster sustainable practices and enhance productivity. The episode highlights how digital tools empower farmers, influence sustainable outcomes, and open new markets like carbon credits. Kristine's insights offer a blueprint for integrating digital approaches in traditional sectors to drive meaningful change. Connect with Kristine, Vice President of Digital Transformation Connect with our Host, Jim Hertzfeld, Principal & Chief Strategist Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer 15:31

1 year پیش15:31

15:31

In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn how leveraging Generative AI can propel your organization forward and keep you at the forefront of digital innovation. Connect with May Habib Connect with our Host, Jim Hertzfeld, Area Vice President, Strategy Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen. 15:15

1 year پیش15:15

15:15

In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights faster and more effectively. This is a must-listen for anyone eager to understand the future of BI across industries. Connect with Nico Frantzen, Director, Data & AI Solutions Connect with our Host, Jim Hertzfeld, Principal and Chief Strategist Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine 22:35

۲ years پیش22:35

22:35

In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand. Connect with Justin Racine. Connect with our hosts, Perficient’s Jim Hertzfeld , principal and chief Strategist, and Kim Williams-Czopek , GM of global commerce. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If College Was Just a Pit Stop? An Interview With Luca Ranzani 19:12

۲ years پیش19:12

19:12

In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our Electrifying the Future of Automotive Program. Connect with Luca Ranzani . Connect with our Perficient hosts Jim Hertzfeld , principal, and chief strategist at Perficient. Learn more about our Electrifying the Future of Automotive . Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker. 15:49

۲ years پیش15:49

15:49

In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to learn how to mix people, processes, and technology to support healthcare employees and consumers. Connect with Tara Becker Connect with our Perficient hosts Jim Hertzfeld , principal and chief strategist, and Kim Williams-Czopek , GM of global commerce. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf. 21:42

۲ years پیش21:42

21:42

In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of your organization’s digital strategy. Connect with Keith Wolf, director of digital strategy. Connect with our hosts Jim Hertzfeld , principal and chief strategist, and Erica Lee , director of digital strategy consulting. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Jim and Kim Answered Your Burning Questions? 18:25

۲ years پیش18:25

18:25

In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld , principal and chief strategist at Perficient, and Kim Williams-Czopek , Perficient’s GM of global commerce. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins 18:32

۲ years پیش18:32

18:32

In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values. Connect with Justin Huckins Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist at Perficient, and Kim Williams-Czopek , Perficient’s GM of global commerce. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If AI Becomes Better Than Humans in Content Marketing? An Interview with Eve Sangenito 15:23

۲ years پیش15:23

15:23

Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibilities are endless. Tune in as they discuss the benefits and strategic implications of incorporating AI into your content marketing workflow. Connect with Eve Sangenito , Principal, Digital Marketing & Customer Experience at Perficient. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , GM of Global Commerce for Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at Perficient 15:01

۲ years پیش15:01

15:01

In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready to find out! Want to learn more? Connect with Eric Walk , Perficient’s director of enterprise strategy. Reach out to our hosts, Jim Hertzfeld , principal and chief strategist, and Kim Williams-Czopek , GM of global commerce. Keywords: data mesh, data management, digital strategy, data insights, data driven decision making, culture-oriented thinking, Perficient Publish date: March 14th, 2023 Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if AI was the new knowledge worker in town? An interview with Brian Flanagan, Digital Experience Strategist at Perficient 15:56

۲ years پیش15:56

15:56

In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all in this thought-provoking episode. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial 41:59

۳ years پیش41:59

41:59

In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy , Chief Marketing & Digital Officer at GM Financial. Connect with our hosts Jim Hertzfeld , Principal, and Chief Strategist at Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Robots Really Did Run Your Business? 30:26

۳ years پیش30:26

30:26

In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member for the AI and Ethics Journal. Connect with Katie King , published author and CEO of AI in Business . Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United 40:52

۳ years پیش40:52

40:52

In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United , about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon , Director of Digital Media and Content at MLS’s Atlanta United. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association 33:40

۳ years پیش33:40

33:40

In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization. Connect with Novella Green , Director of Digital and Customer Experience at the American Nurses Association. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory 43:46

۳ years پیش43:46

43:46

In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation. Connect with John Gregory , Global Retail Category Development Officer at Spotify Connect with Ron Thurston , Amazon #1 Best Selling Author of RETAIL PRIDE, host of the RETAIL IN AMERICA podcast, 2021/2022 RETHINK Retail 100 Most Influential People Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. A5IYGUTEqvMnqMEv6Fx8 Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing 46:35

۳ years پیش46:35

46:35

In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan , Chair & CEO UserTesting, and Janelle Estes , Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Digital Business Is Business As Usual? 33:00

۳ years پیش33:00

33:00

In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

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What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer 17:35

۳ years پیش17:35

17:35

In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul , which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If You’re Thinking About Innovation All Wrong? 21:15

۳ years پیش21:15

21:15

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already have. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-23-what-if-you-could-measure-everything-that-matters-an-interview-with-neil-hoyne Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-22-what-if-you-could-make-employee-experience-part-of-your-customer-experience Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-21-what-if-the-key-to-digital-success-is-getting-back-to-basics We'd love to hear your feedback on a topic or “white noise” word you'd like for us to cover. To send your suggestions, email podcast@perficient.com . Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne 36:28

۳ years پیش36:28

36:28

In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne , Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

What If? So What?

1
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier 37:13

۳ years پیش37:13

37:13

In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today. Connect with Chris Echelmeier , Senior Director Microsoft Employee Experience Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: https://www.perficient.com/ https://www.linkedin.com/company/perficient/posts/?feedView=all https://www.instagram.com/perficient/…

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