Maximizing Growth Strategies for Contractors With Khalil Benalioulhaj

Verify In Field: The Millwork Podcast

To stay ahead of the game, it is crucial for contractors to maximize their growth
strategies. Contractors can position themselves as trusted partners that regularly
produce great results by speaking to their customers needs, utilizing the right tools,
and having systems in place to keep everything organized. This not only leads to
business growth, but it also develops a solid reputation within the industry as
dependable experts.In this episode, we’re excited to have Khalil Benalioulhaj, founder of Benali and co-host of The Cashflow Contractor Podcast. He has extensive experience with strategic
marketing and sales strategies. He leads us through the Storybrand Brandscript and
stresses the value of speaking to your customers needs. He talks about CRM, having
systems in place, and why you need to stop working “IN” your business now! There's a lot to unpack, and you don't want to miss out on anything!
Guest bio:
Khalil is an entrepreneur with a proven track record of transforming businesses
through strategic marketing and sales initiatives. With over eight years of experience
in growing successful ventures, Khalil has helped drive over $250 million in sales for
small and medium-sized businesses (SMBs). Through Benali, Demandcast, and
Business Growth Kits, Khalil's businesses offer expertise in messaging, branding, web
development, software implementation, content strategy, and podcast production.
00:00 - Introduction
02:25 - Khalil's background and how he got into helping contractors
06:21 - The start of The Cashflow Contractor Podcast
08:20 - Helping Contractors Find Qualified Customers
12:49 - Storybrand, Brandscripts, and Letting Your Customers be the Hero
15:56 - Working with B2B & B2C Clients
19:11 - Speaking to your customers needs
22:58 - CRM's role in generating leads and organizing your business
27:13 - Having systems and utilizing tools & software for your business
33:02 - Working IN your business vs. working ON your business
34:54 - Word of mouth, implementing referral programs, and improving your sales process
40:20 - Maximizing current business strategies
43:18 - Channel strategy to help contractors understand where to spend marketing
46:01 - Construction Industry Forecast
49:56 - Challenges in hiring & retaining skilled workers
51:13 - More people are starting their own businesses
52:22 - Episode Takeaways
54:10 - Book a Strategy Call with Benali!
55:47 - Episode Outro
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