Grow Your Podcast Audience With Guests

Up An Octave

In this episode, I'm giving up the goods for one of my absolute favorite strategies for podcast growth: guest appearances. Whether you're just starting out or you're an established podcaster, guests are a powerful way to cross-pollinate and expand your reach. I’m spilling all the tea on how to find the right guests, how to pitch them, and why it’s crucial to maintain a meaningful connection long after the episode drops.

In This Episode:

• Why Guest Appearances Matter: Learn how guest spots can help you grow your audience and create networking opportunities, no matter the size of your show.
• Cross-Pollinating Your Niche: How to find guests who complement your niche and can expose you to new listeners without feeling like competition.
• The Importance of Authenticity: Don’t just invite people for their follower count—make sure you’re genuinely excited about the conversation.
• How to Pitch and Prepare for Guests: Practical tips on building relationships, vetting potential guests, and setting boundaries to ensure your show maintains its integrity.
• Creating Shareable Assets: Why sharing your episode with your guest (and vice versa!) is crucial for growing both audiences.
• Tracking Analytics: How to use episode analytics to measure the success of guest spots and decide whether to bring guests back.

Key Takeaways:

• Guest appearances are one of the easiest ways to grow your show, but the key is being intentional about who you invite and why.
• Establishing genuine relationships with your guests creates long-lasting collaboration opportunities.
• Sharing episode assets and encouraging guests to promote their appearance can lead to higher visibility and more downloads.

Connect with Rue:

• Instagram: @SoniviaStudios
• Email: [e-mail] for any podcasting questions or to set up a consultation.

Free Consultation:

Curious about how guest appearances can fit into your podcasting strategy? Book a free session with me to chat about it.
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Music Credit: Up An Octave Theme by Rue Spence with additional vocals provided by Darnell Spence
Up An Octave is hosted by Rue Spence of Sonivia. Up An Octave is a podcast for women and nonbinary people who are ready to take up space in podcasting to share their voices with the world.