Rooted

Unboxing Ecommerce: Operations Behind Online Brands

James and Jennifer order from Rooted and admire the iterations.
Why Rooted? Perishable items add complexity to shipping that would be fun to explore.

Research included these sources:

• Rooted: https://heyrooted.com/pages/our-story
• Rooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/
• Air.inc: https://air.inc/blog/on-brand-no-11
• The Pitch podcast: https://gimletmedia.com/shows/the-pitch/wbhjx5g
• Plantboy: https://www.withplantboy.com/
• Point of References: https://www.pointofreferences.com/2019/01/kay-kim-of-rooted-nyc.html

Technology List:

• Shoplift, https://www.shoplift.ai A/B Testing, Conversion Rate Optimization for Shopify
• Posthog, https://posthog.com Analyze, test, observe, and deploy new features
• Gorgias, https://www.gorgias.com Support with AI-fueled customer service for Shopify stores
• Klaviyo, https://www.klaviyo.com/ Marketing automation platform turns customer data into growth
• Datadog, https://www.datadoghq.com/ See inside any stack, any app, at any scale, anywhere
• Microsoft Clarity, https://clarity.microsoft.com Free tool that captures how people use your site
• Attentive, https://www.attentive.com Personalized SMS and Email for performance marketing
• 506, https://www.506.io Shopify app developer. Automate and schedule promotions, upsell and manage discounts in cart, add gifts or products to cart
• Bonshore, https://bonshore.com/ Agency from Santa Barbara, California that helps Shopify brands manage storefronts and simplify operations
• CommerceIQ, https://commerceiq.ai/ (formerly Boomerang) Unified machine learning platform to optimize sales, supply chain, brand, etc.
  or possibly Boomerang Shopify App https://apps.shopify.com/boomerang? Incentivize customers to post on social media, create reviews and other UGC (User Generated Content)

Also mentioned:
The City Beautiful Movement: https://en.wikipedia.org/wiki/City_Beautiful_movement

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com