104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media.

Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last.

Key Takeaways:

• The Social Media Myth: Why being told you must show up daily to survive is a lie that leaves business owners feeling like they’re failing twice over.
• The Highlight Reel Problem: How comparing your reality to someone else’s curated, team-supported success story sets you up for frustration.
• The Impact of Algorithms: Why putting all your energy into social platforms leaves you vulnerable to sudden changes and disappearing reach.
• Stronger Alternatives: Explore the power of your website, Google Business Profile, email list, partnerships, and referrals for long-term growth.
• Visibility Without Burnout: Why visibility is essential, but social media is optional—and how to choose a marketing approach that actually feels sustainable.

If you’re ready to step off the social media hamster wheel, this episode will show you what to focus on instead.

Resources mentioned in this episode:

• Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
• Episode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
  
• Free Beginner’s QuickStart Guide to SEO
  
• The Website Growth Club
  
  

Don’t forget to subscribe to the podcast for more plain-speaking website and SEO tips that help your business grow without relying on social media.

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Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

فصل ها

1. Introduction: The Social Media Myth (00:00:00)

2. The Pressure to Be on Social Media (00:01:49)

3. The Reality Behind Social Media Success Stories (00:03:35)

4. The Impact of Platform Changes and AI (00:05:32)

5. Alternative Ways to Build Visibility (00:07:05)

6. The Power of Google Business Profiles (00:10:16)

7. Building Your Email List (00:10:56)

8. The Value of Partnerships and Referrals (00:11:58)