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محتوای ارائه شده توسط [email protected] (Jeremy Rivera) and Jeremy Rivera. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط [email protected] (Jeremy Rivera) and Jeremy Rivera یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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The Intersection of Brand & SEO with Mordy Oberstein

42:54
 
اشتراک گذاری
 

Manage episode 459704980 series 3458098
محتوای ارائه شده توسط [email protected] (Jeremy Rivera) and Jeremy Rivera. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط [email protected] (Jeremy Rivera) and Jeremy Rivera یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success.
They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. That might include interacting with the real world, by throwing events or renting a photo-booth.
The conversation highlights the importance of understanding brand identity, audience engagement, and the necessity of real-world interactions to enhance online presence. That includes leveraging community cleanups for links, as well as being a podcast guest and other more PR like work than just editing meta tags.
Mordy shares practical steps for SEOs to align their strategies with brand messaging and positioning, ultimately advocating for a more integrated approach to SEO that prioritizes meaningful connections with audiences.

  • Branding is becoming increasingly important in SEO.
  • SEOs need to engage with broader marketing strategies.
  • Real-world interactions enhance online presence.
  • Understanding brand identity is crucial for effective SEO.
  • Communication strategies should align with SEO efforts.
  • The digital landscape is becoming more competitive.
  • SEOs must step outside their digital bubbles.
  • Content should resonate with audience needs and desires.
  • Brand activities can build momentum for online success.
  • SEO is a means to an end, not the end itself.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

  continue reading

100 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 459704980 series 3458098
محتوای ارائه شده توسط [email protected] (Jeremy Rivera) and Jeremy Rivera. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط [email protected] (Jeremy Rivera) and Jeremy Rivera یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success.
They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. That might include interacting with the real world, by throwing events or renting a photo-booth.
The conversation highlights the importance of understanding brand identity, audience engagement, and the necessity of real-world interactions to enhance online presence. That includes leveraging community cleanups for links, as well as being a podcast guest and other more PR like work than just editing meta tags.
Mordy shares practical steps for SEOs to align their strategies with brand messaging and positioning, ultimately advocating for a more integrated approach to SEO that prioritizes meaningful connections with audiences.

  • Branding is becoming increasingly important in SEO.
  • SEOs need to engage with broader marketing strategies.
  • Real-world interactions enhance online presence.
  • Understanding brand identity is crucial for effective SEO.
  • Communication strategies should align with SEO efforts.
  • The digital landscape is becoming more competitive.
  • SEOs must step outside their digital bubbles.
  • Content should resonate with audience needs and desires.
  • Brand activities can build momentum for online success.
  • SEO is a means to an end, not the end itself.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

  continue reading

100 قسمت

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