Laura Lee: Building Bridges in Enterprise SEO

The Unscripted SEO Interview Podcast

Summary

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura shares insights on working with subject matter experts, the significance of mid and bottom funnel content, and the necessity of building relationships within organizations. The conversation concludes with valuable life lessons for SEO professionals, emphasizing the importance of collaboration and understanding the human element in SEO.

Takeaways

• Laura has over 17 years of experience in SEO, starting at WebMD.
• Enterprise SEO requires collaboration across different teams.
• Aligning SEO goals with business objectives is crucial for success.
• Small wins can help maintain visibility and support for SEO initiatives.
• The SEO landscape is evolving with the rise of AI and new search behaviors.
• Focusing on mid and bottom funnel content can drive more leads.
• Building relationships with subject matter experts enhances content quality.
• Finding reliable experts often comes through word of mouth and networking.
• Gaining diverse industry experience from b2b commercial restaurant sites to local service asphalt contractors can provide unique insights into SEO challenges.
• Understanding the audience's behavior beyond search engines is essential.