From Demolition to Digital: Kent Sheridan

The Unscripted SEO Interview Podcast

Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO.
Kent emphasizes the need for businesses to adapt their marketing strategies to connect with their local communities and leverage co-marketing opportunities. The conversation highlights the importance of creating valuable content that addresses real-world problems and the necessity of staying updated with SEO trends.

takeaways

• Kent transitioned from a demolition business to local SEO.
• B2B SEO requires a focus on solving client problems.
• Content should address the headaches faced by businesses.
• Local SEO is crucial for both B2B and B2C companies.
• Community engagement can enhance local SEO efforts. Hosting industry or networking events, doing fun stuff like cleanups or photo booth rentals.
• Co-marketing opportunities can drive traffic and visibility.
• Google Business Profile optimization is essential for local businesses.
• SEO strategies should adapt to changing market conditions.
• Creating valuable content is key to establishing authority.
• Networking with local businesses can lead to mutual growth.

This episode is very similar to the conversation I had with Lead Truffle's founder Bryan Shankman, they're a SaaS that uses Ai to qualify leads on service business sites. Both conversations delve into the surprising connection between digital marketing and local service businesses.