Drewbie Wilson Breaks Down How Most Businesses Fail To Convert Leads

The Unscripted SEO Interview Podcast

Show Notes: Call the Damn Leads with Drewbie Wilson

Unscripted SEO Podcast Episode

Read the in-depth recap "Why 90% of Businesses Can't Convert Leads (And How to Fix It)"

---

Episode Description

Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and sales teams. From his tattooed knuckles to his no-nonsense approach to lead follow-up, Drewbie shares why 90% of business owners can't explain what happens to their leads and how to fix the broken system that's costing businesses millions.

---

Guest Bio

Drewbie Wilson - Founder of Call the Damn Leads

• Self-proclaimed "Meme Lord" (literally tattooed on his knuckles)
• Sales and marketing expert with street-smart background
• E-commerce business owner selling sales motivation apparel
• Sales coach and mentor specializing in lead conversion
• Author of sales training courses including "Closing the Loop"

---

Key Topics Covered

The Lead Follow-Up Crisis (5:30)

• Why only 1% of businesses call leads back same day
• The shocking reality: only 10% ever call back at all
• Case study: Real estate leads sitting untouched for weeks
• The $1 trillion cost of sales and marketing misalignment

⚡ Speed-to-Lead Statistics (12:45)

• 80% of people buy from the first person they contact
• 391% higher conversion rates when calling within 1 minute
• Why most sales reps quit after 2-3 calls
• The psychology behind immediate response

The 30-Day Follow-Up System (18:20)

• Drewbie's proven touch-point sequence
• Day 1: Call + Text
• Strategic follow-ups on days 8, 10, 15, 21, 28, 31
• Why persistence beats perfection

Sales & Marketing Alignment (25:15)

• Why 90% of business owners can't explain their lead process
• The front-end promise vs. back-end delivery problem
• How misalignment costs 10% of revenue annually
• Creating cohesion between teams

Marketing "Unsexy" Industries (32:40)

• Using dark humor for serious topics (CPR classes example)
• The toilet partition Reddit case study
• Creating problem awareness without shame
• Memes as marketing tools

Content Strategy Reality Check (38:50)

• Why the "ultimate guide" approach fails
• Microwave directions: Simple, sequential instructions
• Interview your experts vs. 10 hours of keyword research
• "Did you talk to anybody?" - The expert interview strategy

Trust in the Digital Age (45:30)

• Why certificates matter less than conversation quality
• Authentic expertise vs. degrees
• Google's AI summaries changing search behavior
• Building trust through helpful content

⏰ Time Management Mastery (52:10)

• Time, energy, effort: The only unrecoverable resources
• ROI measurement on every activity
• 1 hour conversation > 10 hours keyword research
• Where most marketers waste time

---

Best Quotes

"90 some percent of business owners can't give you a distinct answer" when asked what happens to their leads.

"Time, energy, and effort are the only resources we cannot get back."

"People don't want to be sold something. They want to make a decision to buy."

"If you're not problem aware you don't know what you don't know until you know."

"Did you talk to anybody? Did you talk to anybody?"

"Sales and marketing, they have to work in cohesion."

---

Key Statistics Mentioned

• 1% of businesses call leads back same day
• 10% of businesses ever call leads back
• 80% of people buy from first person they talk to
• 391% higher conversion calling within 1 minute
• 8-12 touchpoints used to convert (now 500+)
• 90% of business owners can't explain lead process
• 60-70% of B2B marketing content goes unused
• $1 trillion lost annually to sales/marketing misalignment

---

Resources & Links

Drewbie Wilson / Call the Damn Leads

• Website: CalltheDamnLeads.com
• T-shirts & Apparel: Collections
• Sales Training: Damn Closer Bundle
• Book: Signed Paperback
• Social: @CalltheDamnLeads (all platforms)

Jeremy Rivera / Host

• Unscripted SEO Podcast: UnscriptedSEO.com
• SEO Forecasting Tool: SEOArcade.com
• More Episodes: Recent Podcasts

Supporting Research

• Lead Conversion Statistics
• Speed-to-Lead Research
• Sales Follow-Up Data
• Sales & Marketing Alignment
• Conversion Rate Studies

---

Action Items for Listeners

Immediate (This Week)

1. Audit your lead response time - How long until first contact?
2. Map your current follow-up process - Document what actually happens
3. Set a 5-minute response goal - Create alerts and workflows
4. Ask the question: "What happens when a lead comes in today?"

Short-term (This Month)

1. Create a 30-day follow-up sequence - Don't quit after 2 calls
2. Interview your top expert - Record 1 hour conversation
3. Align sales and marketing metrics - Shared goals, shared success
4. Implement "microwave directions" - Simplify all instructions

Long-term (Next Quarter)

1. Measure time ROI on all activities - Track what drives results
2. Create problem awareness content - Use humor appropriately
3. Build conversation-based trust - Focus on expertise over credentials
4. Develop authentic content strategy - Stop keyword stuffing