EP 188 : Marketing Masterclass with Praval Singh (VP Marketing, Zoho)

The Startup Operator

Praval is the VP of marketing at ZOHO. He has held several positions there over the past 10 years where the company has grown nearly 10X. He spoke about Zoho's marketing evolution, How they think of branding, his pet peeves in SaaS marketing and more in his conversation with Roshan Cariappa.

Topics:
00:00 Introduction
01:42 What changes in the 2-5-10 year journey
06:05 What sets Zoho apart from other companies
09:36 Evolution of Zoho's Marketing over the past decade
13:56 What is a typical day like for Praval
17:51 What does Praval's daily MIS look like
19:08 Bringing marketers closer to customers
23:49 Customer Marketing
28:45 Building a community as a moat
31:48 What does the community team do
34:13 Zoho's field marketing genius
36:39 Branding at Zoho
40:54 Working with Sridhar Vembu
43:05 Praval's Pet Peeves in SaaS marketing
45:46 Quantitative v/s qualitative feedback
47:44 Career advice for Freshers in Marketing
50:44 Books and Podcast recommendations

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Connect with Praval :
Linkedin: https://www.linkedin.com/in/praval/
Twitter: https://twitter.com/Praval

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Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
​Twitter: https://twitter.com/OperatorStartup​​

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