355: The Dream 100: Stop Building Links and Start Building Friendships

The Side Hustle Show

If you have an online business, chances are you’ve tried your hand at outreach.

If you want to expand and grow your business, especially from an SEO standpoint, you need good quality links pointing to your site from other websites.

The problem is that getting other sites to link to you is not easy, as I’m sure you’ve found it. The “traditional” method is to send out dozens, even hundreds of emails to other site owners trying to land a guest post.

But, as today's guest Brendan Hufford explains, this takes an awful lot of work, has a low chance of success, and the links you do get might not actually be doing much for your site’s SEO.

Brendan is an SEO master, a long-time entrepreneur, and a master at building win-win relationships. His approach to SEO and link building is a little different.

“Build friend’s first, not links,” is Brendan’s motto when it comes to outreach. He’s come up with his own Dream 100 Strategy for SEO, and he’s seen it work wonders with his own businesses and for his students.

Tune in to hear Brendan explain how you can create your own Dream 100 list of the sites you’d like to work with to grow your business.

He explains why most outreach is awful, how you should be reaching out to people, why there is long-term value in building friendships, and how you can improve your SEO and grow your online business.

Full Show Notes: The Dream 100: Stop Building Links and Start Building Friendships