581: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle

The Side Hustle Show

Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them.

Rather than accept their fate, these best friends decided to take matters into their own hands. They dreamed of creating the “Nike of skincare” — a brand built specifically for active males like themselves.

In 2019, Ben and Kevin finally decided to scratch their entrepreneurial itch and turn this passion project into a side hustle reality. Little did they know their bootstrapped men’s skincare line YoPrettyBoy.com would generate over $1 million in annual revenue just a few years later.

Tune into Episode 581 of The Side Hustle Show to learn:

• How Kevin and Ben validated the market opportunity for PrettyBoy
• The extensive research and preparations that went into formulating and launching their products
• Clever branding and positioning strategies to stand out in a crowded market
• Traction tactics to efficiently acquire customers and drive repeat sales
• Key operational areas like manufacturing, fulfillment, and inventory management

Full Show Notes: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle