Harnessing your Authenticity in Business to Accelerate Growth - Mallory Musante

The Sensitive CEO Show

Mallory Musante, affectionately known as The Small Business CMO, is a fractional CMO and marketing strategist for small businesses and online service providers.

After working in a toxic agency environment and then walking away from the branding, web design, and social media agency she spent 5 years building, she not only realized she was completely out of alignment in her professional life but also that there was a massive disconnect in how small businesses market themselves.

She decided to combine her 12+ years of experience with her experience of starting 7 different businesses herself to help small businesses create sustainable and effective marketing strategies. Her focus is on harnessing her client’s authenticity and strengths and pairing it with strategic marketing foundations to create a magnetic presence that naturally attracts and connects her clients with their ideal audience for easier and more effective marketing.
💝 Key Takeaways

• What can happen when you don't lead with your authenticity.
• How leaning into your authenticity can accelerate your business growth.
• Learn how to infuse your authentic self into your brand by identifying your unique value proposition, brand values, and developing key messaging.

📚 Resources Mentioned

Brene Brown's Living Into Our Values

🔗 Where You Can Find Mallory

• Website: http://www.mallorymusante.com
• Instagram: https://www.instagram.com/mallorymusante/
• LinkedIn: https://www.linkedin.com/in/mallorymusante/
• Pinterest: https://www.pinterest.com/mallorymusante/

🌹 Rose's Resources

• The HSP Business School
• Work With Me
• [FREE] HSP Archetype Quiz
• [FREE] Facebook Community for HSP Entrepreneurs
• Ask me a question for an upcoming solo episode