923: Carlos Alvarenga – The Rules of Persuasion: From Aristotle to AI

The Self-Employed Life

Persuasion is the subject of today's episode. Before you tune into my conversation with independent researcher Carlos Alvarenga, take a moment to reflect on your immediate reaction to this word. Carlos and I explore the power of character and origin in influencing others, drawing insights from Aristotle. Carlos also shares the pivotal role of emotion in persuasion, emphasizing its synergy with character and argument. We discuss the chemistry of persuasion, its reframing as creating chemistry, and the potential dark side involving technology and AI. Tune in to this episode to gain invaluable insights into creating genuine connections and positive influence in the ever-evolving landscape of entrepreneurship.

Carlos A. Alvarenga is an independent researcher and author. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania. He resides in Bethesda, MD, with his wife, a physician/ researcher at the National Institutes of Health and is the father of two sons.

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Everything you need can all be found at jeffreyshaw.com.

Carlos Alvarenga, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• CarlosAlvarenga.com
• The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive by Carlos Alvarenga
• Carlos Alvarenga on LinkedIn (in/carlos-alvarenga)
• The Digital Leader Show on YouTube

Contact Jeffrey –

• SelfEmployedNewsletter.com
• Website
• Books
• Watch my TEDx LincolnSquare video and please share!

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.