554: Jeff Fromm - Turn Your Purpose into a Competitive Advantage

The Self-Employed Life

Most entrepreneurs understand how important it is to have a clear purpose. Unfortunately for many, “purpose” has become more of a marketing tool and has lost its authenticity. There are plenty of brands, however, that have been able to keep their purpose clear, instilling pride from their consumers, and, as a result, have a competitive advantage to those that don’t.

It’s important to understand the different ways having a purpose can drive a brand beyond being a marketing scheme. Consumers want to do business with companies that align with their personal values. There is nothing wrong with making a profit. The profit’s purpose is to help deliver the brand’s purpose in all facets of business.

To dig into this idea further, I’ve brought on author, consultant, and professional speaker, Jeff Fromm. Jeff has keynoted more than 500 events all over the world and helps his consulting clients - including Amazon, Dairy Queen, Wingstop, and Gallo -- on leveraging consumer trends, technology and innovation. He is the co-author of three youth marketing books, dozens of research reports, and hundreds of Forbes columns.

To learn how to navigate your brand’s purpose and build a competitive advantage, download this episode now.

THE WARRIOR OF RESTRAINT

“If it’s passionate for you and adjacent to the business, then it’s right." - Jeff Fromm

Highlights -

• • A business’ purpose should be ingrained in all facets of that business from e-mails to .
  • In order for a purpose to be real and valuable it must be functional, emotional, and societal.
  • There’s nothing wrong with making a profit. The profit helps deliver the purpose.
  • Don’t be afraid to express your passion.
  • There are 6 modern consumer mindsets that propel top brands: social circle, self, trust, innovation, accessibility, purpose.
  • The mindset of self is an important component of doing business because consumers like to choose brands that align with their personal values.
  • The best purpose driven brands look at the history of why they started.
  • Pay attention to how you’re referred. It can inform how you are viewed by your customers.

Guest Contact -

• Jeff's Website
• Jeff's Twitter
• Jeff's Book: The Purpose Advantage: How to Unlock New Ways of Doing Business

Mentions - Mod Pizza Contact Jeffrey -

• Website
• Coaching support
• My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available!
• Watch my TEDx LincolnSquare video and please share!

Resources -

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Music by Jawn