EP 083 Shivanshi Sharma talks about Security Marketing, PR and Crisis Communications

The Security Circle

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Shivanshi is an entrepreneur and young, compassionate leader who brings significant business acumen and

marketing skills to the table. Having recognised a gap in the market, she founded Shivanshi Sharma Consultancy Ltd (SSC), a hyper-focussed marketing and branding consultancy that specialises in the securityindustry. With a growing clientele across UK and Europe and a team of specialists in India, Shivanshi set herself up for the challenging task of establishing SSC in two countries at the same time. This gave her the opportunity to understand and master the legal requirements, tax systems, bank processes, company registration and, most importantly, work cultures in two very different parts of the world. Her success in the quick and significant growth of SSC’s team and business revenue has been recognised by the Worshipful Company of Security Professional’s Young Entrepreneur Award at inaugural Safety and Security Entrepreneur Awards 2024.

Shivanshi is also a Board Member for the Women in Security Academy. In her role as an entrepreneurship mentor, she works with leading women who have been recognised for their professional brilliance by the WiS Awards, and supports them in pursuing their own business goals and aspirations.

She has also served as the Director of Marketing for the International Professional Security Association (IPSA), where she worked with government bodies, associations, regulators, media, and key industry stakeholders to get front-line professionals the recognition and resolution they deserve.

Her roles with IPSA and the WiS Academy come with the advancement of the industry at the forefront, which is in line with her goal of collective development for, and giving back to, the industry.

Shivanshi has also always been enthused by writing and public speaking. While she has won a few accolades for the latter, the former inspired her to write articles that have been published by the National Geographic Traveller India magazine, amongst other blogs and websites.

As she grows with her Consultancy, she hopes to add more feathers to her hat, and help many more individuals and businesses along the way.

Security Circle ⭕️ is an IFPOD production for IFPO the International Foundation of Protection Officers